Demand for Mobile VAS Burgeons as Operators Look to Overcome Hardware, License Challenges
April 25, 2012
Mobile has certainly gotten a whole lot more interesting since the days when everyone just simply purchased a Verizon Nokia (News - Alert) cell phone, signed up for the family plan, and expressed delight over the simplest of features – like playing Snake.
But in a technological age rife with multiple carriers, countless smartphone offerings and advanced features such as apps and multiple email addresses, mobile operators are forced to canvas the tech world in search of mobile value added services (VAS), those extra little services that offer differentiation and the ability for an operator to charge a premium price.
Thanks to today’s technological advances (and perhaps more work demands than ever before), individuals want their cell phones to be a one stop shop for both their personal and professional lives. Simply put, a cell phone has to offer everything – email, instant messaging, calendars, notifications, apps, games, video, music, the list goes on and on. Consequently, whereas value added services used to be text messaging and data access, those services have now become core, required capabilities as mobile operators are forced to search for the next best thing.
Mobile VAS can include everything from non-voice advanced messaging services such as SMS (a fancy word for texting), MMS, MIM, and UM and wireless data services based on wireless data bearer technologies such as WLAN, GPRS, 1xRTT, WAP with VAS applications including mobile gaming. Mobile VAS also includes voice-based services such as PTT and WDA (News - Alert).
The mobile VAS space has emerged as one of the hottest market segments in telephony today, as evidenced by the fact that the Indian market is expected to reach $11 billion by 2015 and the world market is projected to reach $360 billion. However, even though the demand for VAS exists, there are currently hardware and license challenges associated with executing these services. Fortunately, the combination of robust hardware from Sangoma and open source telephony environments like Asterisk (News - Alert) or FreeSWITCH, provides a rich and reasonably priced platform from which developers can create high-power applications for this lucrative market, according to Sangoma officials.
Along those lines, Sangoma will host a free webinar event titled “Mobile VAS using Sangoma and Open Source (News - Alert) Telephony,” taking place on Thursday, Mary 3, at 8 a.m. EST. The webinar will cover how to use Sangoma gear to interface with the SS7 network and how to use Asterisk to create high-powered applications that can be deployed using the Sangoma SS7 solution.
To register for the free webinar, click here.
Edited by Rich Steeves