The Real PBX is Changing Outgoing VoIP Rates

By Jacqueline Lee, Contributing Writer

The Real PBX (News - Alert) issued a press release announcing forthcoming changes to its outgoing VoIP rates. However, the company did not mention whether rates will increase or decrease, and prices remain unchanged on its website.

Company president Sangeeta Chhabra, after a meeting with The Real PBX’s existing clients, issued a statement reiterating the company’s core mission to build “an eternal bond of loyalty and trust with our customers.” Chhabra stated that this commitment was the driving force behind the upcoming rate changes. “We believe in providing our customers with the best,” Chhabra said.

The press release touted the virtues of the company, claiming that The Real PBX had made a distinct difference in the Hosted PBX VoIP world by delivering “exquisite white route services at quite less rates.” The company also boasted of its presence in the corporate world with a customer service approval rating of over 80 percent.

To establish “a distinguished business image” for a variety of enterprises, The Real PBX incorporates call hunt, call parking, call transfer, call recording, IVR, call screening, auto attendant and Direct-Inward-Dialing. The company’s goal is to establish smooth communication both within and outside of business premises.

According to the press release, The Real PBX provides “a perfect communication channel for business.”

From the outside, deciphering the purpose of the cryptic statement remains difficult. On one hand, the company’s statement could foretell a significant reduction in rates that will allow it to retain revenue growth while still providing excellent value for customers.

On the other hand, the press release may serve as an attempt to prepare customers for a significant increase in outgoing VoIP rates while still reminding them of the value that they receive from The Real PBX and its services.

Only time will tell if the rate changes challenge the company’s desire to create eternal bonds of loyalty and trust. Customers tend to dislike change, and their desires for full pocketbooks often trump their desires to create eternal bonds with any company.

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