AstriCon 2009: Asterisk Integration Becoming a Necessity, not an Option
October 07, 2009
As the IP Communications market continues to thrive, among the reasons is the ease of deployment and management of the latest products, which, according to Amtelco
vice president James Becker, is one of the driving forces behind the growth of the Asterisk (News
) open source telephony platform.
In addition, the ease of development and subsequent shortened time to market of new products and capabilities make Asterisk an ideal alternative. In fact, Becker claims in an interview with TMC’s group editorial director Erik Linask (News
) that Asterisk
integration is becoming a necessity in order to effectively compete in today’s communications market, a fact that is evidenced by the increase in participation at AstriCon 2009
, the annual Asterisk developer conference.
His complete interview with Linask follows.
EL: Why have you chosen to leverage the Asterisk platform in your product(s)?
JB: We recognize that Asterisk is playing a more important role in the telephony marketplace. Couple that with increasing requests from customers and prospects for Asterisk integration and it becomes apparent that, in order to increase sales and meet customer expectations, Asterisk integration is a necessity.
EL: What advantages does an Asterisk-based product offer for your customers?
JB: Asterisk integration offers our customers faster development time, quicker time to market, easier modification to the application, access to information from other developers and a stable environment.
EL: What are the key differentiators of your product over others on the market?
JB: We offer two different Asterisk solutions. The first is a telephony board-level product that allows telephony integrators to add a wireless interface to their applications with our XDS E&M Interface board. Amtelco XDS also offers other Asterisk-based intelligent telephony interface boards for developers.
The second is a suite of call center applications that provides developers the tools to implement very robust SIP-based call center agents, scripted agent applications, browser-based directories and on-call schedules.
EL: Who is your target customer and how are you adapting your approach to selling to them under current economic conditions?
JB: The telephony integration market is looking for faster time to market and easier application integration. The Asterisk integration of the XDS Boards and, in particular, the Radio interface E&M board, makes this possible.
In the call center application arena, the new Amtelco Soft Agent and associated scripting applications, along with directories and on-call scheduling, make implementing a call center application fast and easy.
EL: How does working with Digium (News - Alert) help increase the value and awareness of your product?
JB: Digium and Asterisk are well known worldwide. Working with Digium and implementing Asterisk provides additional market exposure and new sales.
EL: What is the state of the Asterisk market, from your perspective?
JB: The Asterisk market is still growing. Because of this, new developments and applications are entering the market at a relatively fast pace. As Asterisk expands globally, new developers and applications provide for additional sales opportunities.
EL: This year marks the 10th birthday of Asterisk. What has driven its growth over a decade?
JB: Asterisk has had a fast ten years of growth due to the ease of implementation, the open development community and new application ideas only limited by the imagination.
EL: Why are you participating in AstriCon 2009?
JB: To show developers the new Asterisk applications that will assist them in developing advanced telephony and call center applications.
EL: What do you expect to see at the event this year?
JB: A gathering of the Asterisk development community helps generate new ideas and is a forum to show the latest advancements and thinking about where this unique technology is heading.
EL: Why should attendees make sure they visit you at your booth?
JB: Visiting the Amtelco exhibit provides attendees with the opportunity to evaluate how unique telephony interfaces (Amtelco XDS Boards) can open new applications ideas.
Those looking for ideas on how to build a robust call center application will find the powerful tools that will help them quickly develop an Asterisk call center applications.
EL: Where do you see the Asterisk market in five years?
JB: The Asterisk market is still growing and being discovered. Five years from now, the tools and ideas for Asterisk applications should be incredible. Only the imagination will limit where they will be.
Learn more about Amtelco and its Asterisk-based products at AstriCon 2009, to be held Oct. 13 to 15 in Glendale, Ariz. AstriCon’s mission is to expand awareness and knowledge of Asterisk, the world's leading open source PBX (News - Alert), telephony engine, and telephony applications toolkit, over the course of a three-day conference and exhibition. AstriCon includes a wealth of information for every Asterisk user, whether you are getting started or have already discovered the power of Asterisk. Register now.
Erik Linask is Group Editorial Director of TMC, which brings news and compelling feature articles, podcasts, and videos to 2,000,000 visitors each month. To see more of his articles, please visit his columnist page.
Edited by Erik Linask