i-Vision China, a company that develops mobile digital TV solutions and interactive TV applications, today that it’s launched the first Linux-based commercial level China Multimedia Mobile Broadcasting mobile multimedia player.
CMMB is a mobile television and multimedia standard developed and specified in China by SARFT.
At a press conference, i-Vision also demonstrated the latest CMMB device software and a number of interactive TV applications it supports on MIDS, Netbooks and Ultra-Mobile PCs, said the company.
“The launch of i-Vision’s CMMB Player on new mobile devices is part of the company’s continuous effort to establish a new media platform that is cross- technology standards and cross-networks, and bring a new personal mobile TV experience to China’s users,” officials said.
i-Vision also said it has entered into a partnership with Intel to launch the multimedia player on Aigo’s and Lenovo’s (News - Alert) newly launched MIDs.
Aigo, Hong Kong, plans to release the touchscreen MID P8860 on August 8th 2008, the first day of the Beijing Olympics, said officials at Aigo.
As the CMMB multimedia player supports many applications, users have the option to choose between services such as live broadcast TV channels, program guide, video-on-demands, video recording, video community and interactive TV information browsing, according to i-Vision.
i-Vision has actively participated in the development of a number of mobile multimedia standards in China.
“i-Vision’s MoTi-MoTi System is an end- to-end and physical layer standard-agnostic mobile TV operation platform that connects mobile broadcast with the telecommunication networks, and is compliant with CMMB, streaming TV and major mobile TV formats,” says the company.
MoTi-MoTi consists of four core systems, namely Electronic Service Guide, channel management system, cross network interactive application system, and client side multimedia player. Together they enable service providers to give a rich, interactive and personalized mobile TV experience to their users, said the company.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani’s articles, please visit her columnist page.
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