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According to a recent press release, MobileLeads.com, a marketing communications firm based in Tempe, Arizona, has launched its new lead generation platform. Based on new, Cost-per-Lead (CPL) format, the platform will enable advertisers and publishers to buy and sell live inquiries via the mobile web. This is yet another effort from MobileLeads which is adding new offers daily in the Insurance, Finance/Debt, Higher Education, Home Services and Business Opportunity verticals, seeing encouraging client response for its solutions.  

"There are over 100 million web-enabled smartphones active in the United States today.  And, untold millions of tablet devices using mobile operating systems," said MobileLeads CEO, JT Benton, in a press release.  "These devices empower consumers to use the web in new ways."  This trend, Benton says, is great news for marketers looking for better returns on their investment: "Mobile advertising reaches the target audience in such a meaningful, relevant way. The context is there for consumers to request more information, effortlessly."

MobileLeads is also thriving on excellent response from publishers.

"We've got some great publishers in the system,” said Amy Bliefnick, the firm's publisher services manager, in a press release. “Our clients realize the value of the Mobile Web and look to us to generate high-converting leads.  Our message to the publisher community is simple: we want to hear from you, because we're always looking for great partners."

Apart from specializing in Cost-per-Lead (CPL) engagements, MobileLeads also offer Cost-per-Acquisition (CPA) campaigns in special circumstances.

The company is comprised of seasoned internet marketers with significant experience in the higher education, sustainability and green tech, real estate, timeshare, business opportunities, mortgage, senior services, insurance, healthcare and automotive industries. The company provides a common platform for advertisers and affiliates where they can converge and generate high quality leads on the mobile web. 

Rahul Arora is a TMCnet contributor. He has worked as an editor and freelance writer for several reputed organizations in India. To read more of his articles, please visit his columnist page.

Edited by Jennifer Russell