Adivent, a European sales outsourcing company focused on the telecom market, has announced that Aethra, a player in the global telecommunications marketplace, has contracted with Adivent for sales program development and execution targeted to telecom operators in Central Europe.

This new partnership has the potential to extend into other areas that include Northern Europe if both companies agree that the timing is right. Considering the opportunities presented in this area of the market, expansion is expected.

 

Adivent offers a new alternative that streamlines the sales and operations process and allows telecom suppliers to quickly establish a sales presence in Europe at a fraction of the time and cost that it typically takes using traditional methods.

 

"Aethra is a great example of a highly diversified hardware company that needed a focused and targeted sales campaign for a very specific line of business, and instead of investing in the hard costs of building out a program, turned to Adivent and its established network of telecom sales professionals," said Gianni Burzi, managing partner at Adivent, in a Tuesday statement.

 

"We look forward to working together with Aethra and helping the company grow its market share in Central European,” added Burzi.

Adivent plans to focus on helping to increase the sales of Aethra’s network products, including its carrier-grade gateway, ISDN and xDSL systems. The SalesTargetSource sales offering is designed to provide a complete turnkey service to quickly ramp-up a sales team that has an extensive network of telecom relationships, certified sales skills and a proven track record of success.

A Service Level Agreement backs these services and guarantees that fees are only levied after the pre-determined results have been delivered. Adivent also offers complete transparency into sales campaign progress and direct access to and directional input with its new sales force.

"When we decided to focus more sales resources toward our network systems within Central Europe, the challenge was to find the most effective solution to optimize penetration, and valorize our range of networking products in these markets," said Marco Viezzoli, CEO of Aethra, in Tuesday’s statement.

 

"With Adivent, we can quickly begin the selling process at a fraction of the cost and leverage the experience and professionalism of its established network of sales associates,” explained Viezzoli.

In order to capitalize on the vast opportunities available in the European markets, companies need to have an established company with which to partner to ease the entry into the market and optimize opportunities without getting caught up in the barriers to entry. Aethra has done well to recognize the benefits of partnering with Adivent and is expected to realize significant advantages in the long term as a result.