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LeadMaster, a provider of cloud computing solutions for Sales Lead Tracking, Lead Management and Online CRM, announced an enhanced integration program for lead generation and lead providers that will allow the user to have their sales leads flow seamlessly into LeadMaster's web-based, real-time SaaS (News - Alert) system.

To participate in the new certification program, customers will have to register on their first visit and gain access to the LeadMaster system, and will receive instructions on integrating and sending leads. After testing the integration, the certification process is complete.

All lead generation companies are invited to join the Lead Provider Integration Program for free. Also, lead providers have an unlimited number of user-defined fields and can customize the form according to their requirements. This built-in flexible technology allows LeadMaster to serve a wide range of customers.

Wit the leads in the system, users automatically receive a reminder to follow-up on their leads.

LeadMaster makes it easy to get the leads into the system regardless of the source. LeadMaster can accept data from every industry. In addition to the traditional demographic fields (name, address, phone etc.) lead providers have an unlimited number of user-defined fields available through the LeadMaster custom form technology. This built-in flexibility of the system allows LeadMaster to serve a wide range of customers.

Sales leads are vital to the success of a business. If marketing is doing a good job those sales leads are coming from a wide variety of sources - both online and offline. It's important that leads flow seamlessly, and in real-time, into the Sales Lead Management / Sales CRM system. Whether leads from online sources such as sales lead providers, landing pages, blog and social networking or from traditional sources like advertising, direct mail, call center, inside sales, telesales etc.

In a release, Andy Brownell, LeadMaster CMO, said “I've often heard it said that the first one to follow up on a sales lead wins the business a majority of the time. You can't compete if you're not getting leads in a timely fashion. You need a process whereby your sales leads drop into your lead management CRM system immediately and automatically. Our new offering is an easy way for customers to get tremendous value-add from their lead generation efforts by providing their sales reps instant access to new sales leads. This will turbo-charge lead generation campaigns and make it easier for any size company to realize the benefits of LeadMaster's ability to turn prospects into customers.”

With leads into the system, they are automatically categorized and assigned in a way best suited to the customer's business model. The streamlined approach  allows the LeadMaster system to make alliances with lead generation, sales lead, marketing, other technology companies, and improves the features, flexibility and functionality of the lead management system.