Globys, a provider of self-service and contextual marketing solutions for the worldwide telecommunications market, has launched its new contextual marketing platform designed to “transform how carriers monetize the mass market.” 

“Developed specifically for wireless carriers, Globys' new Mobile Occasions solution enables proactive delivery of contextually relevant products, services and content to the mobile device at the specific time a customer is most likely to make a purchase,” company officials said.

The market for non-SMS data and value-added services or “VAS” is becoming highly competitive. These services contribute to increase the average revenue per user “ARPU” and provide the type of personally relevant experiences that drive true customer loyalty, Globys officials said.  

“Our Mobile Occasions solution allows carriers to automate the proactive delivery of products, services and content to the mobile device based on real-time targeting of an 'occasion' – the right person, at the right time, in the right location, with the right lifestyle, social context, and emotional state,” said Duane Edwards, senior vice president of product development at Globys.

“With our experience handling billions of customer data transactions each day, we have gained unique insights into customer purchase behavior, targeted contextual marketing, and one-to-one selling and are excited to help carriers market to their customers in what we believe is an entirely new way,” Edwards added.  

By understanding what customers really want and delivering it to them at just the right time, service providers allow customers to discover and experience the power of mobile data applications – breaking down the common adoption barriers, Globys said.  

Globys' contextual marketing platform supports a variety of solutions designed to address the distinct segments of a service provider's customer base, including prepaid and postpaid for mobile as well as small to medium business customers, the company said.

Select customer deployments of the patent pending Mobile Occasions solution are now underway with wider availability expected in the second half of 2010.

Earlier in March Globys, in association with Level 3 Communications (News - Alert), announced the launch of Invoice Management, a new solution that provides advanced billing, reporting and analytics to Level 3’s business customers.