Celtra Inc., a provider of next generation mobile marketing and advertising solutions has announced to introduce Celtra.ADV, a self-service rich media mobile advertising toolset that integrates with mobile marketing features and social media.

The solution is an advanced Rich Media Mobile Advertising development and campaign management toolset that provides enterprises with enhanced possibilities for ad creation, deployment, cross channel integration, campaign management, and analytics across multiple operating systems that include iAds, Android, Blackberry, Nokia (News - Alert), Windows 7 and mobile Web.

Celtra.ADV consists of a library of pre-developed components, which can be built into ads and new creative formats for customizable templates to serve various devices. Leveraging a variety of APIs, the users can enjoy enhanced connectivity with agency software infrastructure. Further, the Celtra.ADV toolset also offers a CRM backend that helps the users in tracking user data and engagements.

Using the Celtra.ADV Showcase Smartphone App, users can create ads from the toolset and preview them in real-time. Once they are satisfied with the end-user experience, the users can distribute the ads through various devices and operating systems. The Celtra.ADV toolset supports a number of Ad Formats, including banners, expandable banners, full-screen interstitials and pop-ups & overlays. The toolset offers a single click interface for making a call, sending an e-mail or accessing a video, map, web page or app store including Apple (News - Alert) App Store, Android Market and Ovi Store.

The users can seamlessly integrate the Celtra.ADV toolset with various social media platforms, such as Facebook (News - Alert) and Twitter. Additionally, it can be integrated with a number of devices including cameras and microphones, accelerometers and GPS devices.

Additionally, the toolset can be integrated with Celtra.MKT mobile marketing platform through Sweepstakes, SMS Alerts, Trivia, Multimedia Messaging Service, or 'MMS,' Interactive Voice Response or IVR, Mobile Coupons including 2D & 3D Barcodes, content downloads and smartphone application downloads.

According to Miha Mikek, CEO of Celtra, advertisers, publishers, agencies and brands are now able to create fully customizable rich-media ads for multiple devices and operating systems and seamlessly integrate these ads with other digital marketing channels through the Celtra.MKT platform including traditional mobile such as SMS, MMS, IVR and social media such as Twitter and Facebook Connect. Mikek noted that the intuitive, drag and drop and no programming required Web based interface, makes the development process a snap.

In March 2010, Greystripe, a rich media mobile advertising network announced that its latest iFlash ad units will launch in May. The iFlash ad units will allow advertisers to deliver their existing Flash creatives on the iPhone (News - Alert) and iPad.