Gone are the days when marketers had to stay glued to office in order to keep the campaigns moving, the reports generating, and in general keep marketing activities ticking. Aprimo Inc., recognizing the changing needs in an evolving environment, has announced an innovative marketing software solution, Aprimo Mobile.

The Aprimo Mobile is perhaps the first of its kind that enables marketers to manage 'everything from anywhere,' helping marketers to keep campaigns moving enabling them to keep the entire organization informed on marketing activities regardless of location.

Critical initiatives like activities and reports generated in Aprimo Marketing Studio help them to save time, have access to intelligence, increase revenue generating initiatives, increase productivity and manage everything from anywhere, at anytime.

Marketers can now make more informed decisions and improve face-to-face communications through the ability to access digital customer data, sales information and history from a smartphone device.

With just the touch of a button, financial statements, project campaigns, and reports can be viewed, and e-mail summaries can be delivered from their mobile devices. Administrative and financial approvals required to move tasks forward can be given even if marketers are away from their offices.

Using Aprimo digital Studio, marketers can search, find and download digital assets to internal and external e-mail addresses. They can also monitor visitor activity to the company Web site, and follow up on it. Digital histories of contacts within the customer database allow the marketer to view a full history of communications. Key reports stored in Aprimo marketing Studio can be configured and accessed in real-time.

On Demand from any smartphone device, including the iPad, iPhone (News - Alert), BlackBerry and DROID devices, Aprimo Mobile ensures that productivity doesn’t end when marketers are out of the office.;

John Price, MRM program manager, NetApp, believed that the potential of Aprimo Mobile was exciting, as marketers could access information they needed regardless of where they were located. Data could be shared, projects could continue to move forward, just with the use of a simple interface.

Jonathan Block, Vice President and Service Director, SiriusDecisions also agreed that Aprimo Mobile helped to run operations more efficiently and keep abreast of what was happening around, and enhancing customer relationships in the process.

Lisa Arthur, CMO, Aprimo believed that marketers were now more mobile than ever before, and marketing executives and the entire team could be connected seamlessly. Aprimo Mobile had been created to give them the ability to work anytime, anywhere, and for the first time it was possible for them to do all they did more efficiently and in a more productive manner.

Founded in 1998, Aprimo is headquartered in Indianapolis with offices worldwide. Its software solutions enables marketers to navigate the changing role of marketing, by taking control of budget and spends, eliminating internal silos with streamlined workflows, and executing innovative multi-channel campaigns to drive measurable return on investment.

In a related news release, Aprimo Inc., announced that Aprimo Marketing Studio On Demand now provides enhanced out-of-the-box data synchronization with Salesforce CRM to improve the lead management process.