[December 10, 2012]

Research and Markets: iPad and Smartphone Use in the Pharma Industry

Research and Markets (http://www.researchandmarkets.com/research/zzz8bj/ipad_and) has announced the addition of the "iPad and Smartphone Use in the Pharma Industry" report to their offering.

With the mass adoption of tablet technology, savvy business leaders are using iPads, smartphones, and Android (News - Alert) Tablets to arm mobile workers, improve internal efficiencies, build customer loyalty, and reach out to new customers in innovative ways.

What in 2010 appeared to be the new toy for Apple (News - Alert)-elite, a mere curiosity for executives, iPad and Android hardware and applications are now being used in some surprising ways in the pharmaceutical and biotech industry.

Apple, which sold nearly 40 million iPads as of the publication date of this report, revealed that over 92 percent of Fortune 500 companies were using or testing the iPad, including JPMorgan Chase, Sears Holdings and DuPont.

According to one research, almost two-thirdsof doctors and physicians in the U.S. use tablet devices, mostly iPads; while 70 percent of the non-users plan to buy a tablet over the next year or so.

The pharmaceutical and life sciences industry was quick to spot iPad and Smartphone device potential and adopt them in its processes and operations. Though not known for rapidly adopting new ideas and technologies, the pharmaceutical industry took to the tablet PC as a great sales tool and a new way to communicate with and educate consumers.

There are unprecedented opportunities for leveraging consumer and company iPad adoption through app development. Many pharma companies are using iPads in house to streamline processes and empower their staff.

iPads and iPhone (News - Alert) have been deployed across a whole range of applications in the pharmaceutical and healthcare industry, from sales representatives using them in their interaction with physicians, to research labs and even production processes.

Apps are now available for reading electronic medical and health records and a host of other uses. Companies are developing apps for their internal processes. It as estimated that by July 2012, there were more than 13,000 health related apps available for consumers in Apple's App Store alone.

In this report, we analyze the overall market for iPads, iPhones, Android and devices in the pharmaceutical market and the opportunities they present in the life sciences sector.

Companies Mentioned

- Aptilon Corporation

- Aspen Technology (News - Alert), Inc.

- BabyCenter, LLC

- Cegedim Relationship Management

- Enterprise Mobile, Inc.

- Exco inTouch Ltd.

- Intouch Solutions, Inc.

- Media Soft

- PDI, Inc.

- Photosound Communications

- Proscape Technologies, Inc.

- Publicis Touchpoint Solutions, Inc.

- Skura Corporation Inc

- Tibco Software (News - Alert) Inc.

- Veeva Systems, Inc.

For more information visit http://www.researchandmarkets.com/research/zzz8bj/ipad_and

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