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TMCNet:  Vitacost Ranks #3 in Customer Satisfaction

[January 03, 2013]

Vitacost Ranks #3 in Customer Satisfaction

(GlobeNewswire Via Acquire Media NewsEdge) BOCA RATON, Fla., Jan. 3, 2013 (GLOBE NEWSWIRE) -- Vitacost.com, Inc. (Nasdaq:VITC), a leading online retailer of health and wellness products, announced today that it has been ranked #3 in customer satisfaction during the holiday shopping season, surpassed only by Amazon.com and LLBean.com, according to the ForeSee E-Retail Satisfaction Index (U.S. Holiday Edition 2012). Vitacost tied with QVC.com for the third place spot. Vitacost.com was the #1 e-retailer among websites selling health and beauty products.


ForeSee surveyed more than 24,000 customers between Thanksgiving and Christmas, asking them to rate their satisfaction with the top 100 retailers. Vitacost's score was the third-highest of the 100 companies included in the study. ForeSee's customer satisfaction ratings are conducted using a sophisticated scientific methodology developed at the University of Michigan that predicts consumer spending behavior.   "ForeSee has been measuring holiday shoppers' experiences with the largest retail websites in America for eight consecutive years, and this year, for the first time, we expanded the list of measured e-commerce companies from the top 40 to the top 100," said Larry Freed, President and CEO of ForeSee and author of the index. "Since we expanded our pool to include smaller companies, it is indeed quite an achievement for Vitacost.com to earn the #3 spot in our survey achieving satisfaction levels that rival those at the top of the industry." Vitacost's high ranking in the ForeSee index comes on the heels of a recent distinction from Google, which acknowledged Vitacost's excellent customer service and reliable shipping by awarding it a Google Trusted Store Badge. In addition, the Better Business Bureau ranks Vitacost as an "A+" company, and the company also holds an "Elite" rating for superior customer service from STELLAService, an independent, third-party company that rates the customer service performance of online retailers.

"At Vitacost.com, we strive to deliver an outstanding customer experience, and we take great pride that ForeSee's study has acknowledged our commitment to our customers," said Jeffrey Horowitz, Vitacost's Chief Executive Officer. "From the discount prices offered on nearly 40,000 name-brand health and wellness products to the thoughtful interaction between our customer support team and our customers, we have the customer's needs at the heart of every aspect of our business." About ForeSee As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touch points and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit us at www.ForeSee.com for customer experience solutions and original research.

About Vitacost.com, Inc.

Vitacost.com, Inc. (Nasdaq:VITC) is a leading online retailer of health and wellness products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods. Vitacost.com, Inc. sells these products directly to consumers through its website, http://www.vitacost.com. Vitacost.com, Inc. strives to offer its customers the broadest selection of healthy living products, while providing superior customer service and timely and accurate delivery.

CONTACT: Media/Press Contact: ICR Kellie Baldyga Account Director 203.682.8325 kellie.baldyga@icrinc.com Investor Contact: Vitacost.com Kathleen Reed Director of Investor Relations 561.982.4180 Kathleen.reed@vitacost.com Source: Vitacost.com 2013 GlobeNewswire, Inc.

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