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TMCNet:  Windsor Health PlanSM Announces Partnership with Healthways SilverSneakers® Fitness Program

[January 03, 2013]

Windsor Health PlanSM Announces Partnership with Healthways SilverSneakers® Fitness Program

NASHVILLE, Tenn. --(Business Wire)--

As part of its mission to strive to enhance the quality of life for its members through better health care in the communities it serves, Windsor Health PlanSM (WHP), today announced a partnership effective immediately with well-being improvement leader Healthways (NASDAQ: HWAY) to offer the award-winning SilverSneakers® Fitness Program. SilverSneakers, the nation's leading exercise program designed to keep older adults active and healthy, will be available to eligible members of Windsor Medicare Advantage HMO plans in Alabama, Arkansas, Idaho, Mississippi, Montana, South Carolina, Tennessee and Virginia.

Members of Windsor CompPlus HMO SNP plan for Medicare/Medicaid dual-eligibles will receive the SilverSneakers® Steps at-home fitness program, as well as access to additional wellness components, including Well-Being Assessment™, Well-Being Connect™ and health-risk coaching.

"Our goal is to make sure our members "Get" the care they need, "Love" the extra benefits and value of being with our plan and "Live" a healthier life! We want our members to "Get It. Love It. Live It!," said Dr. Hass Rifaat, chief executive officer for Windsor Health Plan. "The new partnership with the Healthways SilverSneakers program helps us fulfill this commitment."

Using proven methodologies based upon more than 16 years of science and outcomes, the SilverSneakers Fitness Program increases physical activity in older adults, resulting in higher well-being and lower health care costs. The program engages participants in active behavior change through access to a variety of physical activity venues and programming specifically for older adults that incorporates physical fitness and social experiences.

The enduring success of the program is evidenced through the SilverSneakers Fitness Program 2011 Member Survey. According to the resuts, four out of five new members who were previously sedentary report, at least doubling their amount of weekly exercise. Fifty-six percent of SilverSneakers participants reported an increase in physical activity compared to the previous year, and a majority of participants reported reduced pain from arthritis, sciatica or lower back problems after participating in the program.


"By offering SilverSneakers, Windsor Health Plan is fulfilling the needs of its members by promoting wellness, embracing innovation and pursuing excellence in the delivery of health care," said Ben R. Leedle, Jr., Healthways president and chief executive officer. "We look forward to partnering with Windsor in implementing a time tested, life changing program that has helped millions of participants achieve higher well-being and greater quality of life."

The program was founded in 1993 and serves more than nine million eligible members. The Healthways fitness center network offers convenient access to more than 15,000 participating fitness and wellness facilities nationwide.

About Windsor Health Plan

Founded in 1993, Windsor Health Plan, Inc. offers a variety of Medicare Advantage plans and Medicare Prescription Drug plans (PDP). Contracted with the Centers for Medicare and Medicaid Services (CMS), Windsor Health Plan offers many extra benefits through Windsor Medicare Extra HMO plans. Serving more than 59,000 Medicare Advantage HMO plan members in eight states, and 131,000 PDP members in 21 states, Windsor Health Plan manages traditional Medicare Advantage plans, as well as chronic and dually eligible special needs plans (SNP). Headquartered in Nashville, Tenn., Windsor Health Plan is a division of Windsor Health Group. For more information, visit www.windsorhealthplan.com.

About Healthways

Healthways (NASDAQ: HWAY) is the largest independent global provider of well-being improvement solutions. Dedicated to creating a healthier world one person at a time, the Company uses the science of behavior change to produce and measure positive change in well-being for our customers, which include employers, integrated health systems, hospitals, physicians, health plans, communities and government entities. We provide highly specific and personalized support for each individual and their team of experts to optimize each participant's health and productivity and to reduce health-related costs. Results are achieved by addressing longitudinal health risks and care needs of everyone in a given population. The Company has scaled its proprietary technology infrastructure and delivery capabilities developed over 30 years and now serves approximately 40 million people on four continents. Learn more at www.healthways.com or www.silversneakers.com.


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