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Integrated Mobile Media Servers: How to grow mobile service revenues
beyond flat-rate data plans
Thursday, May 13, 2010 / 7:00am PT / 10:00am ET / 4:00pm CET
Mobile broadband networks have triggered rapid growth of Internet-
and video-content consumption across mobile service provider networks.
Early beneficiaries of these trends appear to be handset manufacturers and Internet content providers. But what about the actual mobile network operators? How can they generate revenues beyond flat-rate data plans?
What Attendees will learn:
Understand how 3G and 4G/LTE technologies delivering broadband IP connectivity are facilitating a direct relationship between mobile subscriber and content provider, somewhat bypassing the traditional role of the mobile network operator's service offerings.
• Learn how network-based services like mobile video conferencing, ringback tones, interactive voice and video response and video mail allow MSPs to offer a strategic response to 3G service consumption trends.
• Understand how traditional service platforms and approaches introduce unnecessary complexity and costs, hence limiting the mass market adoption for personalized mobility services.
• Appreciate the value of an Integrated Mobile Media Server that supports multiple services and functions to achieve a streamlined, cost-efficient service delivery to 3G and 4G/LTE subscribers.
Top Stories
From The Expert Corner
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May 18, 2010
YouTube Celebrates Fifth Anniversary, Reports 2 Billion Views Daily
YouTube (News - Alert) turned five. And this 5-year-old has a lot of people coming to its party.
The Google subsidiary, which the search giant bought in late 2006 for $1.65 billion, now has more than 2 billion video views a day, according to a recent report. The same story reports that YouTube hit the 1 billion mark in October.
And, increasingly, it’s not just amateur video on such subjects as cats playing piano that is drawing in droves of viewers. YouTube also now proffers a lot of commercial content, such as music and sports videos.
This video comes from Vevo, a joint effort of three major American music labels that have partnered with Google to provide music videos containing advertisements. VEVO was created in partnership by Universal Music Group ( News - Alert) (UMG), Sony Music Entertainment (SME) and the Abu Dhabi Media Company. The VEVO Network features the most extensive catalog of premium music content found anywhere on the Web thanks to deals with such leading music companies as Universal Music Group, Sony Music Entertainment, EMI Music, ABKCO, Big Machine Records, CBS Interactive Music Group, Concord Music Group, Hollywood Records, Lyric Street Records, Razor & Tie Entertainment, Walt Disney Records, Wind-up Records, Caroline Distribution, Fontana Distribution, INgrooves, IODA, RED and The Orchard ( News - Alert), among many others.
Although YouTube isn’t yet turning a profit, the business is increasing its revenue and ad space on the Google (News - Alert) subsidiary’s home pages for 20 countries reportedly was sold out toward the end of last year. As a result, many now believe the company soon could move into the black.
That’s a considerable improvement from just last year, when, as TMCnet reported, Credit Suisse analysts Spencer Wang and Ken Sena said that Google stood to lose nearly half a billion dollars on YouTube. According to the same report, despite having a library of approximately 150 million to 160 million videos, many analysts estimated then that YouTube was only able to monetize about 3 percent of its video inventory.
Edited by Alice Straight
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