Opanga Networks, a provider of video optimization solutions, announced the availability of NetRover Mobile, a new wireless video delivery optimization solution that directly addresses the capacity issues created by unprecedented demand for Web video applications.
NetRover Mobile provides wireless operators and media companies with an innovative solution for managing video traffic on their networks while enabling a far superior and consistent video experience for the end consumer, the company said.
This video optimization solution is based on Opanga's innovative NetRover platform, which leverages patented adaptive bandwidth management technologies for a more efficient use of existing network assets.
NetRover Mobile provides new ways for service providers to generate revenues without using up all the bandwidth, according to company officials. It helps them achieve this by pre-positioning the popular content out onto mobile devices when the network is quiet, and provides opportunities to create new services that will bring in new revenues from existing infrastructure.
The content pre-positioning, according to company officials, is a new approach to video delivery that has been gaining attention from wireless operators and content owners. The technique, unlike timeshifting or trickling, actively seeks surplus network capacity and transparently pre-positions content in real time to a wireless device without causing the network congestion or degradation typical of other streaming video applications, they added.
The service thus provides consumers with a far superior playback experience that leverages the high quality video components and displays in today's smartphone devices. Since the content is pre-positioned in the device, consumers can enjoy their content when offline.
With its content pre-positioning technique, NetRover Mobile provides wireless operators with the ability to monetize surplus capacity that was previously impossible. Operators can cost effectively scale high quality premium video services over their existing networks without deploying substantial new capital.
The solution provides media companies with a scalable, cost-efficient way to deliver a consistent video experience, which consumers are willing to pay for and that protects their brand with high-quality video playback, company officials added.
“Streaming has long been the core technology for delivering video over wireless networks, but this approach is not sustainable as it causes significant network degradation and poor quality of experience,” Dave Gibbons, CEO and co-founder, Opanga Networks, said.
Gibbons says streaming video and wireless are a fundamental mismatch. “This realization was the catalyst for creating NetRover Mobile and today we are excited to bring to market a sustainable, scalable and network-friendly video delivery optimization technology that does not degrade the network or require additional investment to build new capacity,” Gibbons added.
Recently Opanga Networks also announced it has procured a Series A investment round worth $5.5 million, led by Axtel (News - Alert) S.A.B. de C.V, a publicly traded telecommunications company, with participation from Opanga's existing investors, a news report said.
Rajani Baburajan is a contributing editor for TMCnet. To read more of Rajani's articles, please visit her columnist page.Edited by Juliana Kenny