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Ooyala Debuts New Set of Mobile Video Publishing Tools

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March 07, 2011

Ooyala Debuts New Set of Mobile Video Publishing Tools

By Nathesh
TMCnet Contributor

Ooyala, a provider of online video technology, unveiled a new set of video publishing tools that can be used to stream live video and secure video on-demand to iOS devices.

Ooyala asserted that it offers a modular, full-featured video solution and its suite of technologies and services will earn users more money, put their content on more screens at higher quality, give them incredibly detailed viewer analytics and easily integrate into their existing workflows.

The company claimed that it developed adaptive bitrate technology for Flash to give viewers the best viewing experience, no matter what the device or connection speed. And it is continuing to develop technology to ensure viewers have the optimal experience on all devices everywhere in the world. For example the company’s OoyalaDirect is an app that gives journalists and publishers super-fast upload and publishing direct from iPhones and Androids.

The newly released publishing tools are supposed to extend the reach and monetization capabilities of publishers and broadcasters. Along with these tools, Ooyala also released a set of cross-device analytics that reveal actionable insights into device usage, viewer preferences and overall video effectiveness over days, weeks or months.

The company explained that iPhones, iPads and other mobile devices are critical targets for video-and delivery must be secure, simple and easy to analyze for publishers. It is the first to deliver secure video on demand to iOS devices, allowing customers to confidently deliver and monetize video. Live streaming to iOS devices gives publishers access to vast mobile audiences on the most popular mobile devices in use today.

The analytics tools can be used to gain insight into viewer preference and device trends and by doing so maximize revenue with each stream. Individual video, label and account-wide analytics inform publishers and advertisers to enable optimal revenue strategies.

Toby Wright, chief technology officer at Telegraph Media Group acknowledged that the Ooyala real-time analytics have already been a huge benefit to Telegraph Media Group. The introduction of these new features will provide an even greater insight as to how audiences consume video on smartphones and tablet devices, as the group ventures into these digital territories.

Bismarck Lepe, president of products at Ooyala added that with their cross-device analytics they have already seen that mobile viewers watch twice as long as viewers on a browser. With insights like these, customers will be able to pitch, plan and monetize video more effectively.

Nathesh is a contributing editor for TMCnet. To read more of Nathesh's articles, please visit his columnist page.

Edited by Jennifer Russell

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