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Google Giving YouTube a Makeover through Use of 'Channels'

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April 06, 2011

Google Giving YouTube a Makeover through Use of 'Channels'

By Jamie Epstein
TMCnet Web Editor

If you thought only Hollywood celebrities are the ones receiving makeovers in order to rejuvenate their looks, you would be wrong. Google (News - Alert) just announced that its YouTube video website is currently going under the knife in order to receive a renovation that is intended to help organize its content around channel. This decision comes because Youtube wants to update itself as the demand for Internet-connected televisions continues to surge.

These special televisions will soon give people the ability to watch online video anywhere in their home.

According to a Wall Street Journal article, Google will be rearranging the homepage as quickly as possible in order to enhance the different category sets of channels around a wide range of topics. YouTube (News - Alert) hopes to introduce around 20 “premium channels” that will feature five to 10 hours of professional, yet original programming a week. Additional channels will be created based on content that already lives on the site.

The changes are expected to be staggered over time, but will start before the end of 2011. Currently, Google is hiring people to help with the updates to the website.

It is estimated that Google could potentially spend as much as $100 million, in order to develop the innovative content for the premium channel.

When asked to confirm its current plans, a YouTube spokesman declined to make a comment.

In recent related news, TMCnet reported that Google is currently working on a facial recognition app that could help the company get involved in the enormous industry of social networking websites.

Jamie Epstein is a TMCnet Web Editor. Previously she interned at News 12 Long Island as a reporter's assistant. After working as an administrative assistant for a year, she joined TMC (News - Alert) as a Web editor for TMCnet. Jamie grew up on the North Shore of Long Island and holds a bachelor's degree in mass communication with a concentration in broadcasting from Five Towns College. To read more of her articles, please visit her columnist page.

Edited by Janice McDuffee

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