Kaltura, known for its open source video platform, recognized early on that its customers would benefit most from customized, flexible solutions.
“The OVP space is great for companies that want to get to market quick but it’s a one size fits all model,” Eric Morris, vice president of worldwide sales for Kaltura, told TMCnet at Streaming Media East 2011. “At Kaltura we have Velcro.”
Kaltura helps publishers “quickly and cost effectively” enhance their websites with video and interactive rich-media functionalities, including video management, searching, uploading, importing, editing, annotating, remixing, sharing, and advertising, according to company officials.
Kaltura sets itself apart, however, by offering a platform that is flexible, extendible and free.
“At Kaltura we believe that advanced video functionalities should be available to any publisher for free,” officials explain on the website. “The open-source approach accelerates adoption and spurs innovation that rapidly and cost-effectively enables a multitude of highly-integrated solutions for a wide variety of use cases and verticals.”
Kaltura has already had more than 140,000 downloads of its free software, according to Morris.
For those that want a wider range of value added services, however, such as custom work, hosting and streaming, content syndication, video SEO, ad-serving, aggregation of other third party services, and maintenance and support packages, a commercial platform is available for purchase instead.
“Media is a lot more than just video,” Morris said, noting that it includes audio, photos, text and documents. “… Our philosophy is that all of these assets need to dance together to create a unified, intuitive experience.”
The commercial platform also boasts the most up to date versions and customer support.
Kaltura has experienced such growth with its models that it has been able to employ a four-pillar market strategy that targets media and entertainment, service providers, education institutions, and enterprises.
Educational institutions, the most recent industry Kaltura has targeted, have warmly received the company. Currently, Kaltura works with almost all the Ivy League schools and has more than 200 education clients.
“Kaltura offers the market's only open source video platform for education—a full-featured framework with live and on demand video apps for teaching and learning, distance education, campus websites, libraries and preservation, digital asset management, clubs and events, and more,” according to officials.
Recently, Internet Broadcasting, a provider of SaaS (News - Alert) publishing, news and content and local advertising solutions, announced that it has selected Kaltura to power video in its new Content Management System for media companies.
“Video is a critical part of any media company's business, and with Kaltura we are answering our customers' need by providing advanced video capabilities," said Jeff Kimball, chief operating officer at Internet Broadcasting, in a release. "What we liked about Kaltura was the video platform's flexibility, the fact that it has specific tools designed for media companies, and most importantly, that the Kaltura platform is designed to easily integrate with our new, next-generation publishing platform, ibPublish. Together we can provide our customers with a seamless experience including full video capabilities all within our CMS."
Want to learn more about business video? Then be sure to attend the Business Video Expo, collocated with TMC’s (News - Alert) ITEXPO West 2011, taking place Sept. 13-15, 2011, in Austin, Texas. The Business Video Expo highlights the latest strategies and technologies available to executives who are serious about leveraging emerging video communications capabilities to build competitive advantage. By bringing together the industry’s most innovative video technology vendors with end-users who are pioneering the use of video in the corporate environment, the Business Video Expo mirrors a burgeoning market -- no longer just a corporate novelty -- with a growing appetite for learning the best practices in implementing video to make business communications more engaging and effective. To register, click here.Carrie Schmelkin is a Web Editor for TMCnet. Previously, she worked as Assistant Editor at the New Canaan Advertiser, a 102-year-old weekly newspaper, covering news and enhancing the publication's social media initiatives. Carrie holds a bachelor's degree in journalism and a bachelor's degree in English from the S.I. Newhouse School of Public Communications at Syracuse University. To read more of her articles, please visit her columnist page.
Edited by Rich Steeves