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Video Conferencing Bringing Sigh of Relief to Businesses Looking to Cut Costs

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March 27, 2012

Video Conferencing Bringing Sigh of Relief to Businesses Looking to Cut Costs

By Carrie Schmelkin
TMCnet Web Editor

When it comes to video conferencing, it is hard to dispute the advantages it affords. From its ability to cut down travel costs as international employees can now virtually “meet” to the ability to bring products or services to market quicker to increased productivity, video conferencing solutions offer a multitude of benefits to companies of all sizes from the SMB to the large enterprise.

In fact, recently Frost & Sullivan (News - Alert) published a white paper titled “Identifying the Value of Video Collaboration: Critical Steps for Supporting Social Business” enumerates the many benefits that video conferencing can bring to the workplace including reduced costs and enhanced productivity. One of the best features of video conferencing, however, is that two or more locations can communicate face-to-face simultaneously all through video calls. In so doing, companies can hold meetings with their international offices or clients as they would if everyone were in the same room.

Moreover, video conferencing greatly reduces a company’s travel budget as they no longer have to visit clients via train, car or plane, and can conduct and hold interviews and meetings without ever leaving their work place.

Yet the rise of video conferencing has also led to a rise in a host of new problems such as poor video call quality, latency and delays, system reliability and network security issues. Moreover, companies now have to grapple with transcoding between different video/voice codecs, frame and bit rates and frame sizes and resolutions as well as address issues surrounding capacity and scalability.

One company that is setting out to address these challenges and offer a revolutionary video conferencing solution is Surf Communications (News - Alert), an industry leader in high-capacity multimedia processing solutions. 

While at ITEXPO East in Miami, Fla., earlier this year, Niv Kagan (News - Alert), senior vice president of marketing at Surf Communications, shared with TMCnet about the trade show participants’ reactions to its video conferencing solutions.

“They were ready to see what’s happening and they came in and saw the video conferencing product we have,” Kagan said. “There is nothing like seeing yourself on screen. People stop by and want to see themselves; they want to take pictures.”

For more from Kagan, click on the video above. To hear more about video conferencing and other trends on the expo floor, click here to view more ITEXPO (News - Alert) videos.



Edited by Jamie Epstein

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