SUBSCRIBE TO TMCnet
TMCnet - World's Largest Communications and Technology Community

CHANNEL BY TOPICS


QUICK LINKS




Belgacom Adds Teradata Data Warehouse Appliance to its Arsenal

TMCnews Featured Article


April 24, 2012

Belgacom Adds Teradata Data Warehouse Appliance to its Arsenal

By Steve Anderson, Contributing TMCnet Writer


Belgacom (News - Alert), a provider of business analytics, has brought a new tool into the fray. Specifically, they've brought in a Teradata (News - Alert) Data Warehouse Appliance from Teradata in order to improve capability to gather and process information for businesses to use to improve its own processes.


Belgacom's new Teradata Data Warehouse Appliance gives Belgacom the necessary data processing capability to build a complete 360-degree view of customer experiences, which in turn can provide better insight on business transactions, as well as customer interactions, that can provide the necessary information to tailor advertising and offers to match the customer experience. Belgacom's own experience integrating the Teradata system into their own systems, meanwhile, proved to be a smooth one, with minimal problems in the initialization, significant time and cost savings as well.

The Data Warehouse Appliance itself represents a fairly impressive set of specs, with each node offering up dual six-core Intel (News - Alert) Xeon processors running at 2.06 GHz each as well as multiple terabytes of data storage per node, and the ability to combine nodes to make the whole as big as need be to handle the volume of data. Belgacom, at last report, has taken specific advantage of that scalability by arranging a signed agreement with Teradata to access additional capacity as each situation requires.

When data analysis can get that specific, it increases the value of that data because it becomes substantially more actionable. Being able to tailor advertising, or offers, to a specific set of customers increases their appeal in that market set, which in turn makes the advertising more effective. And effective advertising, especially in an environment which is saturated with advertising as it is, is worth whatever it takes to bring it to bear. Essentially, deeper insights make for better advertising, and improved advertising generally has better response rates which can, from there, lead to improvements in sales and profits under the correct circumstances.

With substantial improvements in advertising effectiveness in the offing, Belgacom's data analysis capabilities will likely prove of great value to businesses, especially those who need to do a lot of advertising in standard arenas.




Edited by Amanda Ciccatelli







Technology Marketing Corporation

2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: +1-203-852-6800, 800-243-6002

General comments: [email protected].
Comments about this site: [email protected].

STAY CURRENT YOUR WAY

© 2024 Technology Marketing Corporation. All rights reserved | Privacy Policy