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SYNNEX Enters Into Distribution Agreement with Avaya

TMCnews Featured Article


February 06, 2013

SYNNEX Enters Into Distribution Agreement with Avaya

By Madhubanti Rudra, TMCnet Contributor


Creating an array of new opportunities for SMBs and mid-market data-centric resellers, SYNNEX Corporation and Avaya (News - Alert) sealed a major distributorship deal for the US market.


In an effort to provide wireless solutions services for mid-market and mid-level customers, SYNNEX tied up with CONVERGESolv Secure Networking. Through its CONVERGESolv Secure Networking program, SYNNEX (News - Alert) offers integrated voice, video, data, networking and security solutions. With partnership with a variety of vendors in each of the segments, CONVERGESolv allows the customers to choose the products that best fit their unique needs. The latest agreement with Avaya will allow SYNNEX channel partners to offer Avaya solutions through CONVERGESolv Secure Networking program.

The workplace collaboration has acquired new dimensions, with several emerging technology trends that include UC, Bring Your Own Device (BYOD), Cloud/Virtualization, and Mobility. The companies have witnessed positive results in their ROI as a result of the UC deployments. This partnership is clearly aimed at capitalizing on this trend.

“We are excited to collaborate with Avaya to open up new opportunities for the channel. Their position as the core of SYNNEX’ Unified Communications (News - Alert) strategy coupled with our strong channel management enables our shared customers to deliver fully-integrated UC solutions,” president of US Distribution for SYNNEX Corporation Peter Larocque noted in a statement.

Thanks to the partnership between SYNNEX and Avaya, SYNNEX channel partners will be able to grab the market opportunities that exist in the fast growing united communications (UC) area.  They will be able to offer an array of Avaya solutions through CONVERGESolv Secure Networking program, included in the offering are Avaya’s Voice (premise and hosted), data, and video conferencing solutions.

“Our new partnership with SYNNEX opens the door for Avaya to reach and penetrate data-centric reseller partners. Avaya chose SYNNEX because of their established channel ecosystem and consistent record of channel enablement and support. This new partnership will enable existing SYNNEX partners to expand the solution sale with complementary technologies, while continuing to drive Avaya’s reach in the market,” Vice President of Americas Channels at Avaya Karl Soderlund explained in a statement.

Last year, SYNNEX Corporation announced a partnership with two network security vendors, Check Point Software Technologies, Inc. and WatchGuard Technologies (News - Alert) allowing its resellers to capitalize on the first turn-key managed security service offering. The new managed service offering through CONVERGESolv Secure Networking was designed to give resellers the choice to provide a managed security service to their customers without having to invest in additional training, infrastructure or head count themselves.




Edited by Ashley Caputo







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