The way customers engage with companies are slightly getting a lift from a mere telephonic and email conversation to a more sophisticated social and mobile applications. Companies too are now more focused on studying customers’ preferences via social media platform. This is proving to be a game changer in Business Process Outsourcing or BPO industry, too.
BPO is no doubt becoming more and more an essential technology to support the speed-to-market concept, maximize content monetization opportunities within media sector.
NelsonHall, a global business process outsourcing and IT outsourcing analyst firm, launched a new vendor evaluation tool to assist Strategic Sourcing Managers in assessing vendor capability in Social Media Services BPO.
By using such tools, strategic sourcing managers can save time and money, and also enhance the quality of their sourcing decisions in business process outsourcing and IT outsourcing, says the company.
“This enables sourcing managers to use the service as an interactive tool via the web and tailor it to meet their own specific sourcing requirements,” emphasized the company official in a statement.
The new Vendor Evaluation Tool covers various social media services business situations including organizations seeking to use social media services for revenue optimization, for customer experience enhancement, for market insight, as well as those organizations who just would like to understand the application of social media services to their organization.
The NEAT (NelsonHall Vendor Evaluation and Assessment) tools for strategic sourcing managers are part of NelsonHall's speed-to-source initiative. The NEAT tool consists of a two-axis model: assessing vendors against their ability to deliver immediate benefit to buy-side organizations and their ability to meet client future requirements. The initial suite of five NEAT tools, launched by NelsonHall assists strategic sourcing managers in assessing vendor capability in: Life, Pensions, and Annuities BPO; Social Media Services BPO; Customer Management; Services in the Retail Sector; Benefits Administration; Payroll Services.
Suppliers of social media services covered by NelsonHall Vendor Evaluation and Assessment Tool include Aegis, Capita, Dell, Firstsource, Genpact (News - Alert), HP Enterprise Services, Sitel, Wipro, WNS, and Xerox Services.
As indicated, the Social Media Services BPO tool is available to NelsonHall clients and is also available for a limited period free-of-charge to strategic sourcing managers.
Edited by Ryan Sartor