Brendan B. Read | February 02, 2009 - Senior Contributing Editor
Governments worldwide: including the U.S. and Canada, are planning to spend billions of dollars on infrastructure spending, for roads, transit, public buildings and sewer/water systems and other public works to jolt their economies out of the downturn and put people to work.
IBM and its business partner, iEnterprises can help small/midsized construction businesses to intelligently manage the coming growth and outlays by reconfiguring their customer relationship management (CRM) systems via Software as a Service (SaaS (News - Alert)). Hosted on IBM technology such as its Websphere server, iEnterprises provides Empower CRM, an industry-tailored affordable solution service designed to allow smaller businesses to significantly increase productivity and reduce strains on time and staffed resources.
“Through our strong relationship with IBM (News - Alert), we have enhanced our services and SaaS-based offerings to cater to the needs of our customers,” says John Carini, CEO of iEnterprises. “With our portfolio of CRM offerings, we are committed to helping customers improve their sales and project management efforts to positively affect their bottom line.”
EmpowerCRM has proven itself in the construction industry. MAPP Construction employs the solution to help its users to better manage their business and gain instant access to the latest client interactions and company information from the office and remotely from mobile devices. The firm switched to it after relying on cumbersome spreadsheets to keep track of multiple customer-related activities. To handle expansion management realized it needed a more centralized and automated system as greater risk of human error, security measures and the inability to consolidate information became increasing challenges.
MAPP sought an affordable, hosted CRM solution that was not only configurable enough to handle opportunities, contacts and other traditional CRM tasks but could support and streamline extensive pre-bid requests required to help ensure that projects would be sufficiently profitable. Additionally, they required software that could eventually be deployed behind their firewall if needed, and would accommodate the company's mobile workforce.
iEnterprises' (News - Alert) Empower CRM is easily configurable, and met MAPP’s needs. The entire implementation occurred in less than two weeks. MAPP now can automatically grade the potential of each project bid and more easily categorize and identify project type by industry, profitability and bid procurement status, even showing if the bid was invited, negotiated or made public.
These capabilities have enabled the company to get a firm grasp on all proposals and share updates across the entire company quickly, when changes occur. Additionally, with Empower CRM's mobile integration, updates can be shared across the company from an employee's BlackBerry (News - Alert) handheld device.
“We needed an affordable solution that was easy to use and could handle our specific industry needs,” explains Derrick Jackson, systems manager, MAPP Construction. “Empower CRM allowed us to be smart about what we wanted from a CRM system as it was easily integrated with our IBM WebSphere server and gave us mobile access to important information without extreme costs and time constraints.”
Brendan B. Read is TMCnet’s Senior Contributing Editor. To read more of Brendan’s articles, please visit his columnist page.
Edited by Tim Gray
|| By Brendan B. Read
comments powered by