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Consumerization of IT Driving Cloud Communications

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Consumerization of IT Driving Cloud Communications

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January 18, 2012
By Erin Harrison
Executive Editor, Cloud Computing

The consumerization of information technology is one of the driving forces of corporate communications as well as cloud computing as we know it today. The two now go hand in hand.

This shift in corporate communications is as significant as the advent of the Internet itself, according to Chris Hummel, global chief marketing officer for Siemens Enterprise (News - Alert) Communications. As such, businesses need to rethink their communications approach in the enterprise.


According to Hummel, there are five so-called industry megatrends driving this shift.

“On the user side, mobility and social media are delivering a level of personal connectivity never before imagined. On the IT side, security needs and increasing support requirements are influencing business decisions,” said Hummel. “By understanding what is driving the change, businesses can prepare themselves to take full advantage of this new era.”

With this rise of employee mobility, businesses have to wrap their heads around the needs of the user while balancing costs, security and other priorities.

Smartphones and tablets saturate the market, and 60 percent of organizations face pressure internally to support users’ own devices, according to Siemens Enterprise Communications.

Social collaboration is also having a significant impact on enterprise communications, which means that CIOs need to rethink their approaches to security in this changing IT infrastructure, Hummel said.

Cloud computing is overshadowing these “megatrends,” he said, considering that cloud communications can provide flexible, easily deployable systems that can reduce expenses and give employees access to corporate resources from anywhere.

“It can be deployed on the premises, as a third-party service or as a combination, depending on the needs and budget of each organization,” Hummel said. “Cloud computing can magnify the rewards, and risks, of the new world of the hyper-connected business.”

To balance the needs of both users and the CIOs in those organizations, IT professionals need to determine the best way to integrate consumer devices into their environment, whether that’s through a public, private or hybrid cloud.

In the end, according to Hummel, employees are more productive when they are operating in an IT environment that provides reliability, and CIOs “ maintain the security of the network and corporate data at all costs, maintaining high uptime and availability for the sake of customers and employees.”

To find out more about Siemens Enterprise Communications (News - Alert), visit the company at ITEXPO East 2012. To be held Jan. 31- Feb. 3 at the Miami Beach Convention Center in Miami, Fla., ITEXPO (News - Alert) is the world’s premier IP communications event. Holger Stoltz, Director, Strategic Sales Support Voice Platforms at Siemens Enterprise Communications is speaking during “Communication Solutions for the Branch Office.” Paul McMillan, Director UC Technical Vision & Strategy at Siemens Enterprise Communications is speaking during “Can UC Get Social?.” Nigel Trueman, VP of Product Management at Siemens Enterprise Communications is speaking during “Triumphs and Pitfalls: Hosted, Cloud or On-Premise?” and “Unified Communications: Is the Public Cloud Your Enemy?” For more information on ITEXPO registration, click here.

Stay in touch with everything happening at ITEXPO…Follow us on Twitter.



Erin Harrison is Executive Editor, Strategic Initiatives, for TMC, where she oversees the company's strategic editorial initiatives, including the launch of several new print and online initiatives. She plays an active role in the print publications and TMCnet, covering IP communications, information technology and other related topics. To read more of Erin's articles, please visit her columnist page.

Edited by Jennifer Russell

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