Medio Launches Cloud-Based Big Data Analytics Service for SMBs and Enterprises
March 16, 2012
Big data and predictive analytics technologies are two IT trends you hear about a lot these days. By leveraging specific patterns, companies are able to better understand and monetize their customers.
Traditionally, using analytics in this fashion has been feasible for large corporations and less so for smaller businesses – implementing advanced customer segmentation and analytics solutions required major investments in hardware, software and analytics departments, which only large organizations could afford.
Medio Systems (News - Alert) recently launched its Medio inGenius Suite, a big data analytics platform that helps businesses find revenue opportunities in customer usage patterns on connected devices. The Seattle-based company’s cloud-based platform changes the analytics landscape, allowing companies and developers of all sizes and technical-skill levels to benefit from advanced predictive analytics for connected applications and services.
inGenius Suite, a third-generation platform, allows companies to gather customer usage patterns and provide more relevant and actionable content and services to their customers. The platform uses a set of predictive analytics algorithms to combine critical real-time information, such as location, device type, and application usage, with customer propensities and interest, according to Rob Lilleness, CEO of Medio Systems.
The startup was founded on the idea that great user experiences ultimately drive business value and new revenue opportunities for companies, he said.
“We’ve spent the last five years developing advanced engineering and data science technologies specifically for understanding customer behavior across connected device applications and services, Fortune 500 and emerging growth companies have utilized our technology,” Lilleness said in a company statement. “We believe Medio is the largest cloud-based analytics solution for connected devices in the world, with more than 105-plus million unique users, 550-plus million daily events and 15-plus billion recommendations served on more than 10,000 different mobile devices.”
Medio’s cloud-based application is aimed at publishers and service providers across a variety of industries, including gaming, retail, finance, mobile and entertainment. Medio, which is privately held, is backed by Accel Partners (News - Alert), Trilogy Equity Partners, Frazier Technology Ventures and Mohr Davidow Ventures.
Edited by Jennifer Russell
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