Mapping Analytics Deploys CallidusCloud's LeadFormix Marketing Automation Solution

By Meenakshi Shankar
TMCnet Contributor

Callidus Software (News - Alert), a specialist in sales effectiveness and cloud computing, signed a new agreement with Mapping Analytics, a provider of sales territory optimization and alignment software and services, to use its LeadFormix marketing automation solution.

Businesses today are seeking for a solution that will help them identify and qualify sales opportunities by measuring the online behavior of prospects. LeadFormix is a comprehensive marketing automation platform that helps one to create and manage effective marketing campaigns.

Designed for Inside Sales, Marketing and Web Optimization teams, the LeadFormix solution provides an easy-to-use, collaborative SaaS (News - Alert) platform to maximize their sales pipeline growth.

The platform provides real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead.

Moreover, with effective collaboration methodologies, the solution enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and help boost revenue.

LeadFormix is delivered as part of CallidusCloud's sales and marketing suite, a SaaS suite designed to help businesses drive enterprise engagement, sales performance management and sales effectiveness throughout the sales cycle with award-winning, multi-tenant cloud software.

CallidusCloud offers the following SaaS and mobile solutions: candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and enterprise gamification.

Mapping Analytics is the technology specialist in mapping and analytics services and solutions, including Customer Profiling, Market Potential Analysis, Trade Area Development and Sales Territory Design.

Back in 2011, CallidusCloud and Mapping Analytics had associated to extend the Monaco On Demand SPM suite’s class-leading territory management capabilities with a powerful mapping visualization solution that promotes territory alignment across regions.

In related news, CallidusCloud announced that ExpeData, an enterprise digital writing solutions and services provider, has selected CallidusCloud's LeadFormix marketing automation solution to deliver more sales opportunities.

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