Pepperdine University, Others Select Cloud-Based CRM System from TargetX

By Rahul Arora
TMCnet Contributor

TargetX, a higher education company, recently announced that six more schools have selected the company’s cloud-based CRM system. The six schools – Auburn University at Montgomery, in Alabama , Birmingham-Southern College in Alabama, College of Charleston in South Carolina, Concordia University - Portland, Ferris State University in Big Rapids, Michigan and Pepperdine University, in Malibu, California – have selected the system to make their student recruitment and enrollment management more efficient and effective.

Recruitment CRM helps the companies to manage, integrate and automate the process of student recruitment from the first point of contact through enrollment. The solution features built-in electronic communication, and is fully integrated with a powerful event manager and online application.

The solution will enable the school to connect more effectively with prospective students and their families and provide timely, relevant communication to its prospects.

"It's exciting to see how many colleges are embracing change and opting for a cloud-based recruiting solution like TargetX's CRM," said the company's CEO, Brian Wm. Niles. "It bodes well for our new student-retention and advancement tools since IT departments are looking for products that greatly improve efficiency, reduce costs and can be expanded across campus. And that's what they can look forward to with our new Enterprise CRM."

In related news, TargetX recently delivered its Recruitment CRM to the California-based Pepperdine University. The Christian institution deployed the solution in its pursuit to personalize the undergraduate recruitment process. It sought a CRM system that could combine data-driven marketing with electronic communication while working in tandem with its legacy ERP.

TargetX's system will help Pepperdine’s undergraduate school, Seaver College, recruit traditional-age students. The solution will enable the school to connect more effectively with prospective students and their families and provide timely, relevant communication to its prospects.