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Microsoft and Imagine Launch Preview of Cloud-based Encoding Service

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Microsoft and Imagine Launch Preview of Cloud-based Encoding Service

March 11, 2015
By Clayton Hamshar
Contributing Writer

Microsoft (News - Alert) and Imagine Communications, a provider of video infrastructure, advertising management and workflow solutions, have released a public preview of their collaborative planned workflow and encoding solution called the Azure Media Services Premium Encoder. This cloud-based offering enables online video providers to stream high-quality content to any device or devices anywhere in the world.

The Azure Media Services Premium Encoder integrates Imagine’s Zenium product, a software-defined workflow management tool, with the Microsoft Azure enterprise-grade cloud computing platform, and uses cloud-based encoding as a vastly more efficient and cost-effective alternative to premises-based encoding platforms. Companies using the Azure Media Services Premium Encoder are able to quickly build and launch scalable media processing applications, workflows and services on-demand with a studio-quality processing engine that features automated decision-making logic and advanced metadata processing. With support for a range of input and output codecs and file formats, the solution enables broadcasting of optimum quality video through any kind of output.

“Microsoft Azure Media Services is a comprehensive media platform designed to enable end-to-end multiscreen solutions in the cloud for premium content owners,” said Sudheer Sirivara, Partner Director of Engineering, Microsoft Azure. “The addition of Azure Media Services Premium Encoder in partnership with Imagine Communications to our platform enables a truly differentiated experience for premium content owners.  Premium Encoder gives our customers the operational freedom, agility, and transparency to rapidly design, deploy, and manage complex studio grade transcoding workflows.”

The service is accessible through a standards-based programmable web interfaces with the Azure Media Services REST application programming interface (API), and can be used as a component of an end-to-end Azure Media Services workflow. The solution includes a graphical workflow design tool with support for parallel tasks and in-line logic to enable the customization and optimization of media processing workflows.

“The collaboration between Imagine Communications and Microsoft is about solving critical multiscreen delivery and monetization challenges while also transitioning to a future network architecture that is defined by IP, software and the cloud,” said Charlie Vogt (News - Alert), CEO of Imagine Communications. “As a key technology partner in the development of this solution, we are helping global media companies and enterprises efficiently design and launch scalable, end-to-end media processing applications, workflows and services on demand – using reliability and virtually unlimited capacity of Azure.”

The Azure Media Services Premium Encoder was first announced as a collaborative solution last year and will be exhibited at the 2015 National Association of Broadcasters (NAB) Show April 11-16 in Las Vegas, Nevada.

Edited by Dominick Sorrentino

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