|[December 13, 2012]
Online Social Shopping Trends Among College Students Mirror National Trends
EUGENE, Ore. --(Business Wire)--
According to a recent survey conducted by SheerID, online shopping is up
13% year over year among college students. In 2011, 64% of college
students reported they had shopped online within the last 30 days. This
week SheerID announced that in 2012, 77% of college students reported
they have shopped online within the last 30 days. This growth mimics the
growth of online shopping across all populations this year, as more
consumers choose to shop from their computers, tablets, and smartphones
instead of in stores.
Social shopping is also on the rise, both among consumers nationwide and
the college demographic. 13% more students turn to Facebook (News - Alert) and Twitter
for news of student discounts and deals in 2012 than 2011. This year,
63% say they've learned about student discounts on Facebook and Twitter (News - Alert)
and 98% recommend retailers use the popular social networks to reach
Jen Anderson, a student at the University of Oregn, explains the rising
popularity of social shopping among college students this way, "When
students see legitimate shopping activity from their friends on their
news feeds, they are more inclined to trust the offer."
Jake Weatherly, CEO of SheerID, shares his take on the findings, "All of
our research and experiences show that an exclusive, targeted offers
that can easily be redeemed online is the best way to capture college
students' attention, gain market share, and win their loyalty."
For the full survey results, or to learn more about how to reach college
students with exclusive discounts and offers, contact SheerID directly.
SheerID is the creator of the technology used to transform existing,
protected private data into a service that benefits commercial
enterprises and the public, while still keeping the information safe and
secure. By acting as a bridge between secure databases, SheerID allows
commercial enterprises to accurately, instantly verify whether or not
their customer qualifies for a special discount like student, active
duty military, veteran, or teacher discounts- protecting the discount
and eliminating fraud. SheerID's verification plug-in can be configured
for any e-commerce website, internal customer sales system, mobile
application, or POS.
For more information on SheerID's college student enrollment
verification solutions, call 855-SheerID to speak directly to a
representative, email info(at)sheerid(dot)com, or visit http://www.sheerid.com.
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