Former Senior Member of Denver Broncos Marketing Team Joins Fitness Together Holdings
(GlobeNewswire Via Acquire Media NewsEdge) HIGHLANDS RANCH, Colo., Dec. 27, 2012 (GLOBE NEWSWIRE) -- Fitness Together Holdings, Inc., one of the world's largest wellness organizations with more than 350 Fitness Together and Elements Therapeutic Massage franchises operating nationwide, announced today that it has hired Steve Harbula as Director of Digital Marketing & PR to strengthen online presence and overall awareness for both franchise brands.
Harbula will be responsible for implementation, oversight and results of the company's digital marketing and public relations strategies, including online organizational reputation management, social media strategies, web properties, mobile applications, industry information tracking and digital marketing to drive franchise business development. He will primarily be responsible for increasing online awareness for both franchises under the Fitness Together Holdings, Inc. umbrella: Fitness Together, a small group and personal training fitness franchise, and Elements Therapeutic Massage, a rapidly expanding massage therapy franchise.
Prior to joining Fitness Together Holdings, Harbula served multiple key roles with Examiner.com, where in less than four years he helped build the site into one of the top 100 web properties in the country, managed a team responsible for more than 25,000 freelance writers and forged relationships with entities such as the NBA, NCAA, U.S. Olympic Committee, General Motors and Active.com. Before that, Harbula spent 10 years with the Denver Broncos, most recently as Senior Director of Marketing Communications, where he oversaw online marketing, team publications, branding, advertising and promotion for the club and helped the Denver Broncos rank sixth in total revenues out of 32 NFL clubs while competing in the 18th largest and second most competitive market in the league.
"My primary objective is to help Fitness Together and Elements Therapeutic Massage connect with their key constituents through strategic digital strategies that will engage people around their message, mission and brands. I see tremendous potential for both brands to maximize their reach, efficiency and impact in the online space, as well as through broadcast, print and other offline media. I look forward to working with the world-class team here to make that happen," Harbula said.
Last month, following a record-setting year for franchise development and sales gains, the company announced that it had hired Jaime A. Vasquez as EVP/Chief Marketing Officer. Vasquez holds a 20+ year track record of implementing needle-moving marketing campaigns with brands such as Pepsi, Doritos, Sierra Mist, Lays, LG Electronics and Cricket Wireless.
Harbula also joins the company shortly after it reached the 100th Elements studio milestone. Franchise agreements have been signed for that brand for an additional 150 studios to open in the next two years. Meanwhile, Fitness Together, with more than 240 studios around the country, is experiencing significant success after repositioning itself for growth with an enhanced business model that offers both small-group personal training in addition to its staple one-on-one personal training options.
Fitness Together Holdings, Inc.
Fitness Together Holdings, Inc., headquartered in Highlands Ranch, Colorado, is one of the largest wellness franchise organizations in the United States. Fitness Together Holdings owns Fitness Together Franchise Corporation (Fitness Together), which franchises one-on-one and small group personal physical fitness training studios, and Elements Therapeutic Massage, Inc. (Elements), which franchises Elements Therapeutic Massage studios, providing custom therapeutic massage to meet clients' individual needs.
Fitness Together began franchising in 1996 and currently has 240 locations across the United States, Brazil, and Canada. Elements began franchising in 2006 and has more than 100 locations in 26 states. If you would like more information about Fitness Together franchise opportunities, please visit http://fitnesstogether.com/franchise. If you would like more information about Elements franchise opportunities, please visit http://elementsfranchise.com.
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Source: Fitness Together Holdings, Inc.
2012 GlobeNewswire, Inc.
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