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TMCNet:  Baidu resorts to mobile browsers to seek fortune in Africa

[January 15, 2013]

Baidu resorts to mobile browsers to seek fortune in Africa

BEIJING, Jan 15, 2013 (Xinhua via COMTEX) -- Baidu.Com Inc. (BIDU.NASDAQ) inked a p act on Monday with the biggest French wireless internet operator - Or ange to preinstall its mobile browsers in the latter's Africa-sold And roid equipments from this year.


According to the agreement, the Chinese language search engine was allowed to implant mobile browsers on Orange's low-end Android-driven cell phones that might be sold in Egypt where Android players doubled in the second half year of 2012.

Currently, telecommunication services in a bundle of regions in Africa are operated by western countries such as Vodafon of the United Kingdom and Orange, whose parent France Telecom boasts 80 million use rs there.

In a bid to better their clients' experience, Baidu and France T elecom said that they would use special code design to compress networ k traffic flows to adapt to the telecom network in Africa.

Ever since last year, Baidu has poured lots of efforts to expand into the overseas market and it, as media report showed, invested a v ast amount of capital on R&D on Chinese and other languages service an d would focus on Arabic in future. (Edited by Duan Jing, duanjing@xinh ua.org)

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