|[January 18, 2013]
Hasbro and The Tetris Company Announce New Face-to-Face Games Based on World-Famous TETRIS® Video Game
PAWTUCKET, R.I. --(Business Wire)--
Today, Hasbro, Inc. (NASDAQ: HAS), a global leader in gaming, and The
Tetris Company, LLC, the exclusive licensor of the TETRIS®
brand, announced a licensing deal to bring TETRIS, one of the world's
most successful video game brands, into a new world of face-to-face
gaming developed by Hasbro. Through this agreement, Hasbro has obtained
the license to manufacture and globally market multiple face-to-face
games based on the TETRIS brand.
"For almost 30 years, the TETRIS game has been played by hundreds of
millions of players across nearly every mobile and video gaming
platform," said Henk Rogers, Managing Director of The Tetris Company.
"We're thrilled to be teaming up with Hasbro to expand the TETRIS brand
and give our fans fun, challenging face-to-face formats to experience
the 'Tetris Effect' in a unique way."
"We're looking forward to offering consumers innovative face-to-face
gaming experiences that let them stack and match the TETRIS shapes like
never before," said Jonathan Berkowitz, Vice President of Marketing for
Hasbro Gaming. "Now players can enjoy the challenging, social fun of two
of their favorite Hasbro Gaming brands fused with the puzzle play of
Hasbro will introduce two games in the fall of 2013 based on the
incredibly popular TETRIS game. The new BOP IT! TETRIS® game tests
players to match the traditional TETRIS block shaped lights as the
challenges get faster and the levels go higher. Also, Hasbro's new JENGA
TETRIS® game will combine two of the world's best known stacking games,
challenging players to push, pull and stack the TETRIS block shapes into
a JENGA tower. The games will be launching globally in August 2013.
TETRIS® branded products have been sold worldwide in more than 50
languages. With hundreds of millions of games sold over the last 29
years, the TETRIS brand is stronger than ever and continues its year
over year growth. As many as 35 million TETRIS games are played daily
online, with over 1 billion played monthly. TETRIS games are played in
95% of the world in over 185 countries.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game
brands and franchises in the world. In the game's 29 year history,
hundreds of millions of layers have experienced the Tetris Effect.
Tetris branded games are played over one billion times per month. Loved
globally by people of all ages and all cultures, the Tetris game
continues to be one of the most widely recognized video games of all
time. Tetris Holding, LLC is the owner of Tetris rights worldwide and
The Tetris Company, LLC is its exclusive licensee. For the latest
information about the Tetris brand and Tetris products, please visit http://www.Tetris.com.
Follow us on Twitter (News - Alert) @Tetris_Official
or on Facebook (News - Alert) at http://www.facebook.com/Tetris.
This collaboration with Hasbro was created by Licensing Works!® on
behalf of The Tetris Company. For more information on becoming a TETRIS
merchandise licensee, please contact Licensing Works!® at 805.983.7102
or email email@example.com.
For more information on becoming a TETRIS electronic licensee, please
contact Lisa Linnenkohl at 415.377.2195 or email firstname.lastname@example.org
Inc. (NASDAQ: HAS) is a branded play company providing children and
families around the world with a wide-range of immersive entertainment
offerings based on the Company's world class brand portfolio. From toys
and games, to television programming, motion pictures, digital gaming
and a comprehensive licensing program, Hasbro strives to delight its
global customers with innovative, well-known and beloved brands such as
TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I.
JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios
develops and produces television programming for markets around the world.
The Hub TV Network is part of a multi-platform joint venture between
Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in
the U.S. Through the company's deep commitment to corporate social
responsibility, including philanthropy, Hasbro is helping to build a
safe and sustainable world for future generations and to positively
impact the lives of millions of children and families every year. It has
been recognized for its efforts by being named one of the "World's Most
Ethical Companies" and is ranked as one of Corporate Responsibility
Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com
© 2013 Hasbro, Inc. All Rights Reserved.
JENGA is a trademark of Pokonobe Associates and manufactured under
license to Hasbro.
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