|[January 18, 2013]
Taco Bell® Unveils Details Supporting Its LIVE MÁS® Super Bowl XLVII Advertisement
IRVINE, Calif. --(Business Wire)--
What does it truly mean to "LIVE MÁS "
Beginning today, Taco Bell® is going to show the world just that as it
unveils a 60-second online teaser video in anticipation of its 60-second
brand Super Bowl commercial. The LIVE MÁS® brand commercial is titled
"Viva Young" and is scheduled to debut during the third quarter of
the game broadcasted Feb. 3, 2013 on the CBS Television Network.
In the spot, main character, 87 year-old Bernie Goldblatt along with his
friends, will take viewers on an unforgettable night depicting that
anyone at any age can LIVE MÁS®. The commercial will be set to the music
of Taco Bell Feed the Beat® artist and six-time GRAMMY® Award nominee
fun.'s "We Are Young," which will be sung in Spanish.
"Our hope is that our consumers will see themselves in this ad. They
tell us that Taco Bell is about memories and experiences, and things
they like to share with their friends," said Brian Niccol, Chief
Marketing & Innovation Officer, Taco Bell Corp. "We believe that
advertising on the world biggest stage, the Super Bowl, was the ideal
way to share these experiences with our fans, while also providing
further context into the mindset of Taco Bell and what it means to LIVE
Taco Bell fans and consumers can also find out more about "Goldblatt"
through the online teaser that is being released on the brand's YouTube (News - Alert)
entitled "Grandpa Goes Wild." The teaser shows Goldblatt sneaking his
suped-up motorized scooter into a football stadium to letloose, do some
tricks like making "donuts" on the field, knocking over water coolers,
yardage signs and a tackling dummy, all while escaping from security.
The teaser gives consumers a deeper look into the LIVE MÁS personality
of the Taco Bell's Super Bowl spot's main character.
The Super Bowl XLVII spot and campaign's online teaser are being created
by Deutsch LA, which has recently joined Taco Bell's agency roster along
with lead agency Draftfcb. The last time Taco Bell advertised during the
Super Bowl was during the 2010 game and the ad supported the brand's $5
Big Box (News - Alert).
About Taco Bell Corp.
Bell Corp., a subsidiary of Yum! Brands, Inc., (NYSE: YUM), is the
nation's leading Mexican-inspired quick service restaurant. Taco Bell
serves made to order and customizable tacos, burritos, and specialties
such as the exclusive Doritos®
Locos Tacos, gourmet inspired Cantina
Bell™ Menu and lower calorie Fresco
Menu. The company encourages customers to "Live Más," both through
its food and in ways such as its Feed
the Beat® music program and nonprofit organization, the Taco
for Teens. Taco Bell and its more than 350 franchise organization
have nearly 6,000 restaurants across the United States that proudly
serve more than 36 million customers every week.
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