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TMCNet:  Gone Viral! Being Latino Launches DigiBunch, Nation's First Latino Viral Video Production and Distribution Platform

[January 31, 2013]

Gone Viral! Being Latino Launches DigiBunch, Nation's First Latino Viral Video Production and Distribution Platform

NEW YORK, NY, Jan 31, 2013 (MARKETWIRE via COMTEX) -- The partners of Being Latino, the U.S. Hispanic culture web site whose massive Facebook Latino community is one of the nation's largest and most engaged, today announced it has launched the first and only Hispanic Market viral video production and distribution service, DigiBunch.


"DigiBunch's value proposition is almost entirely focused on helping brands make and distribute videos and memes that really do go viral, the most authentic and powerful way to engage online audiences," said Lance Rios, CEO of DigiBunch and Being Latino. "It has taken us more than a year of beta testing this service to achieve the results we're showcasing on the website. We know digital marketers will be impressed by what we can do." DigiBunch is able to guarantee clients viral video results based on its proprietary platform called ViraliReach(R) that harnesses the comprehensive social media platforms of Being Latino, Hispanicize digital, the Latina Mom Bloggers network as well as the audiences of many Hispanic YouTube sensations such as "Los Pichy Boys" and "Peter la Anguila" that also work with DigiBunch.

Being Latino and its 175 sister Facebook fan pages alone represent more than 200,000 fans combined on Facebook. The community platform also counts on a growing following through the Being Latino Online Magazine as well as through other social media platforms including YouTube and Twitter. Its Latino cultural hashtag, #BeLatino, is also one of the nation's top hashtags.

Latino Viral Video Portal In addition to producing and distributing viral videos, DigiBunch.com itself will be a leading online portal for Latinos to discover the most culturally relevant, trending videos by and/or for Hispanics, regardless of who produced the web videos. All videos and memes hosted on DigiBunch.com will get additional distribution on Being Latino's Facebook community pages.

The idea behind the DigiBunch website is that many Hispanics now heavily rely on the digital world to know what is going on, but they usually have to browse through many different websites to find what they really want to see or read. "DigiBunch delivers a bunch of information in one digital site," said Rios. "We want people to go to DigiBunch and with one click find the latest trending videos Latinos are watching." ABOUT DIGIBUNCH Founded in 2013 and based in New York City, DigiBunch is the first and only Hispanic Market viral video production and distribution service. DigiBunch's value proposition is almost entirely focused on helping brands make and distribute videos and memes that really do go viral, the most authentic and powerful way to engage online audiences.

DigiBunch is able to guarantee clients viral video results based on its proprietary platform called ViraliReach(R) that harnesses the comprehensive social media platforms of Being Latino, Hispanicize digital, the Latina Mom Bloggers network as well as the audiences of many Hispanic YouTube sensations.

Other services provided by DigiBunch include video script co-development, talent recruitment, pre and post video production, social media strategy, and distribution and promotion, as well as monitoring and measurement. The company's hashtag for the latest music, movie trailers and cultural videos is #DigiLatino.

ABOUT BEING LATINO Founded in 2009 by Lance Rios and partly owned by Hispanicize digital, Being Latino and its 175 sister Facebook fan pages represent more than 200,000 fans combined on Facebook alone. The community platform also counts on a growing following through the Being Latino Online Magazine as well as through other social media platforms including YouTube and Twitter. Its Latino cultural hashtag, #BeLatino, is one of the nation's top hashtags.

Contact: Ana L. Ruedaquintero DigiBunch Coordinator Tel: (201) 927-1815 Email: ana@beinglatino.us SOURCE: Hispanicize 2013 mailto:ana@beinglatino.us

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