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TMCNet:  Qualcomm and American Heart Association to Kick Off Wireless Walking Challenge

[February 21, 2013]

Qualcomm and American Heart Association to Kick Off Wireless Walking Challenge

Feb 21, 2013 (Close-Up Media via COMTEX) -- Qualcomm Inc. announced that its subsidiary, Qualcomm Life, Inc., is kicking off a Wireless Walking Challenge in collaboration with the American Heart Association (AHA) at Mobile World Congress 2013 being held at Fira Gran Via in Barcelona, Spain, February 25-28.


The company also announced it is expanding the release of the 2net Connect Application Interfaces (APIs) to developers in Europe and initiating its Global 2net App Developer Challenge.

"Qualcomm Life is delighted to be working with the American Heart Association on the Wireless Walking Challenge by providing participants with a fun, engaging wireless solution to track physical activity to improve cardiovascular health," said Rick Valencia, vice president and general manager, Qualcomm Life. "The openness of the 2net Platform allows challengers to select whichever device or app best suits them, enabling a truly personalized health experience where data is automatically collected and seamlessly aggregated across a variety of sensors, wireless technologies and applications." Qualcomm Life and the American Heart Association are working together to launch the Wireless Walking Challenge to encourage people to increase their physical activity in order to improve their heart health, and attendees of Mobile World Congress have the first opportunity to compete in this global challenge.

To participate, attendees can download their choice of a mHealth app, including MapMyFitness, Noom or RunKeeper, or leverage a pre-owned activity monitoring device, including BodyMedia or Fitbit, to track their steps throughout the conference. The mHealth apps and devices are connected to the Wireless Walking Challenge app via the 2net Connect APIs, so participants' steps are automatically updated and reflected in the app leaderboard. The Challenge app will be a central hub for participants to track their steps and earn prizes based on their total steps taken in relation to other participants enrolled in the challenge. The steps will be tracked via the web-based leaderboard and those with the three highest totals of steps at the end of each day will be awarded $200, $100 and $50 respectively. The grand prize, awarded to the participant with the most cumulative steps at the conference close, is a Dell XPS tablet.

Qualcomm is a provider of 3G, 4G and next-generation wireless technologies.

More information: www.qualcomm.com ((Comments on this story may be sent to newsdesk@closeupmedia.com))

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