|[February 21, 2013]
Research and Markets: Global Augmented Reality Market 2012-2016
DUBLIN --(Business Wire)--
Research and Markets (http://www.researchandmarkets.com/research/pm3p24/global_augmented)
has announced the addition of the "Global
Augmented Reality Market 2012-2016" report to their offering.
TechNavio's analysts forecast the Global Augmented Reality market to
grow at a CAGR of 54.3 percent over the period 2012-2016. One of the key
factors contributing to this market growth is the increasing demand for
enhanced user experience. The Global Augmented Reality market has also
been witnessing increasing partnerships or tie-ups between startups of
this market and major players in the complementary markets. However, the
inferior image quality of the objects captured by the augmented reality
applications could pose a challenge to th growth of this market.
The key vendors dominating this space are Layar B.V., Metaio GmbH, Total
Immersion, and Wikitude GmbH.
The other vendors mentioned in the report are Qualcomm (News - Alert) Inc. and Zugara
Commenting on the report, an analyst from TechNavio's Hardware team
said: "The Global Augmented Reality market is in its nascent stage,
hence there are more startups than established firms in this market.
Therefore, large companies are entering into partnerships with these
startups to gain entry into this market and capitalize on the technology
developed by these vendors. Further, such partnerships provide the
startups with access to considerable funds to scale up their operations.
As a result, the time to market is quicker than when commercialization
is carried out by the startups themselves."
According to the report, the increasing availability of the augmented
reality feature in electronic devices such as smartphones is increasing
the visual experience of end-users significantly. This is because
real-time 3D effects are applied to the objects captured by a camera and
greatly enhance the visual experience of users. Moreover, augmented
reality is rapidly gaining popularity in virtual applications such as
gaming. Further, several companies are combining the effects of
multi-touch and gesture recognition, thereby increasing the popularity
of augmented reality among end-users.
Further, the report reveals that the key factor curtailing the growth of
this market is the poor quality of the images captured by augmented
For more information visit http://www.researchandmarkets.com/research/pm3p24/global_augmented
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