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Sitel, a provider of call center outsourcing solutions, announced it has appointed three executives in various regional positions in the Philippines and Asia-Pacific region.

The newly hired employees are consistent with the company’s strategy to expand operations in the Philippines and Asia-Pacific region, which are considered the hub of call center outsourcing services of the world. The new changes in the organization further distinguish the Philippines as the center of BPO operations for Sitel in Asia-Pacific.

The newly organized management team is expected to reinforce the business, expand global partnerships, develop systems and services in the region and put strategic plans in place, according to company officials.

Sitel appointed Trevor Friesen as general manager for the Philippines, Australia and New Zealand (PHANZ) operations, with responsibilities over call center outsourcing operations, human resources, financial and facility functions. Friesen previously held the position of Sitel’s senior vice president of operations.

Jerry Kinnick is appointed for the post of senior vice president of account management for Asia-Pacific. Kinnick will be responsible for augmenting and developing a team of account management professionals who will bring strategic insights and business acumen to existing and future business relationships.

Brendan Mengel is appointed to oversee Sitel’s Australia and New Zealand operations. He’s also given the responsibility of solutions enhancement for Asia-Pacific as senior vice president of business development and solutions for Australia, New Zealand, the Philippines and China, the company said.

“We are proud of the continued confidence and commitments from existing clients, while at the same time gaining the trust of new clients, such as the world’s largest technology company, a leading wireless Internet service provider in the United States, and the United Kingdom’s first quadruple-play media company,” said Friesen.

These partnerships have enabled the company to remain bullish in expanding their business in the Philippines. The expansion will also result in more call center outsourcing jobs in the region. Friesen also said the company is planning to add more capacity to the Philippines and throughout APAC later this year and in 2012.

The call center outsourcing provider has also initiated several programs to boost its workforce productivity. One of these initiatives is the Sitel Magis Leadership Program, which is an innovative leadership program designed to help super charge the potential and learning of high-performance leaders in Sitel.

Earlier in June, Sitel announced it has added 130 new positions at its customer care call center located in Lake City, Florida. The company stated that the new hires will provide inbound customer care support and services for a global satellite TV client.

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