Portrait Uplift Optimizer selected by T-Mobile (News - Alert) Austria to improve customer retention, lower the direct marketing costs and increase revenues.

Being a long-standing user of Portrait Customer Analytics, T-Mobile Austria (News - Alert) has opted for Portrait Uplift Optimizer to further reduce churn rates by contacting only persuadable customers and to focus on saving customers profitably. Recent trials showed that Uplift delivers a further reduction in churn of 2.4 percent and a double-digit reduction in targeting volume at the same time.

“With PCA, T-Mobile already uses some of the most sophisticated approaches to predictive modeling," explains Christian Reder, Marketing Analyst, T-Mobile Austria GmbH, "so we are really impressed with the Uplift modeling technique. Portrait has proven that Uplift Optimizer can deliver results significantly better than our best previous models.”

"T-Mobile’s purchase is based on two rigorous trials undertaken over recent months," explains Portrait's CEO Luke McKeever, in a press release. "The trial results produced a business case demonstrating significant gains from our unique incremental targeting approach. These gains come from Uplift Optimizer’s core proposition: lowering direct marketing costs while increasing revenues."

B2C marketers, through Portrait Uplift Optimizer are moved beyond traditional behavior models which attempt to predict likely customer behavior. Instead, how a customer’s behavior will change as a specific result of a marketing treatment is also predicted by the same. Its proven financial benefits include being able to reduce contact volumes whilst simultaneously increasing overall return.

Portrait Software is a premier provider of customer interaction optimization software and now a part of Pitney Bowes Business Insight (News - Alert). The company enables organizations to engage with each of their customers as individuals, resulting in improved customer profitability, increased retention, reduced risk, and outstanding customer experiences.

In related news, AT&T, T-Mobile and Verizon (News - Alert) Wireless have announced the formation of a joint venture chartered with building ISIS, a national mobile commerce network that aims to fundamentally transform how people shop, pay and save.