Recently much attention has been paid to performance management within collaborative environments. To improve operational performance and business results through SaaS (News - Alert) performance management platform service, myDIALS, a vendor of SaaS performance management solutions, has introduced a innovative 14-day free trial program of its myDIALS Online Marketing Module, the industry's first auto-deployed SaaS performance management solution.

According to a press release, this Online Marketing Module helps marketers quickly and easily understand the impact of social media outreach, improve the effectiveness of online marketing campaigns, and optimize paid search spend. The fully automated trial program includes loading 30 days of history (seven days for Twitter) as well as ongoing daily updates.

With the rise of online marketing and branding strategies, marketing professionals can spend countless hours scouring spreadsheets and multiple sources – such as social channels and Google AdWords – cobbling together a disjointed picture of online marketing results. On the other hand, myDIALS (News - Alert) offers a holistic view of the most relevant metrics, online marketing activity that achieve a greater return on their investment.

The Online Marketing Module gathers the actionable information to help marketers quickly assess how to make changes to their online marketing mix to increase incremental revenue and profit.

Online marketing effectiveness gather information regarding top mediums by goal conversion, top organic search sources by goal conversion, top landing pages by goal conversion, top referral sources by goal conversion, and top traffic sources by goal conversion.

The Online Marketing Module collects information about Facebook (News - Alert) fan activity, demographics and rate, Likes, comments, discussions, wall posts, reviews, page views and activity, website referrals, page views, time on site and goal conversions.

This Online Marketing Module will do the paid search for impressions, position, clicks, costs per click and total costs, quality score, bounce rates by keywords and campaign, and keyword and landing page performance based on goal conversions. It also monitors the website activity, statistics, demographics, visitor activity, type, location, source, average visit duration, number of pages, entrances, exit rates, bounce rates, and medium statistics.

In the other company news, TMCnet reportedthat myDIALS has announced the integration of its myDIALS operational business intelligence, or "BI," solution with the NetSuite (News - Alert) cloud computing platform.