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Feature Articles

While there’s still no shortage of direct marketing filling our postal mailboxes (commonly referred to as “junk mail”), we are bombarded by similar digital content in our e-mail inboxes. While some is unsolicited (the ubiquitous Viagra, discount vitamins and other messages), a considerable amount of it is based on a prior relationship.

Businesses place significant reliance on social media to support sales, marketing and customer support goals. An organization’s social channels allow it to reach customers instantly, understand customer needs, gauge brand sentiment, see how it compares competitively, and much more.

Business systems generate a gigantic volume of data, and organizing and retrieving it can be a herculean task for companies. But utilizing this data is equally important as it provides invaluable insight into customer behavior and their likes and dislikes.

Two key players in the workforce management space have forged a reseller deal to roll out a comprehensive solution set that integrates two of the industry's most sought-after workforce optimization solutions - Community workforce management solution and Virtual Observer. Community workforce management solution has been developed by the Workforce Management Software Group (WFMSG), and features an openly architecture.

Not all of us are punctual when it comes to filling our tax returns. Helping such taxpayers, Ideal Tax Solution, LLC has updated its marketing and customer service divisions to help users looking for professional and reliable tax resolution services.

To increase interaction and collaboration between marketing and sales divisions, IBM has recently unveiled new innovations that will allow retailers to deliver a consistent shopping experience for consumers across multiple touch points - from the store, mobile and online.

Web.com Group, Inc., a provider of Internet services and online marketing solutions for small businesses, will announce its fourth quarter and full year results for the fiscal period ended December 31, 2012 after the U.S. financial markets close on February 7, 2013.

An easy to use and highly searchable online community was launched by California-based Aerohive earlier this week. Its name is HiveNation and it allows customers, evaluators and industry thought leaders to find out more about Aerohive and what its about, as well as ask questions and interact with each other.

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