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Converting SaaS users is an ongoing challenge, since it's not enough to convert them once, as in an e-commerce purchase. SaaS visitors need to be converted over and over, as they get more engaged with the online service, and go from being an anonymous visitor, to a trial user, to an active trial user, to a paying customer. And if you thought you were done at paying customer, think again, since one of the biggest challenges for SaaS companies is customer churn, so even if you have great paying customers, you need to continually convince them to renew their contracts, which is conversion all over again.

Several days ago, the one-stop mobile marketing and advertising subsidiary of Augme Technologies, Inc., Hipcricket Inc., announced an enhanced rules engine. Integrated within Hipcricket's AD LIFE mobile advertising and marketing platform, from a single, scalable user interface, it enables advertisers and marketers to easily configure customized high-engagement instant win/sweepstakes programs.

At its SAPPHIRE user conference taking place in Madrid, Spain this week, the company announced its new SAP 360 Customer solution. Powered by the company’s SAP HANA platform, the solution is expected to harness the power of in-memory computing, cloud, enterprise mobility, and collaboration to allow organizations to change the way they engage with customers beyond traditional customer relationship management (CRM).

The Nexus 4 launch hasn't exactly been what anyone would call smooth. Mixed signals, crossed wires and a sellout so rapid it left some wondering just how many of the devices LG and Google had on hand in the first place, all added up to make for plenty of hurt feelings and potential disloyalty among Android device buyers. But for one lone customer who decided that enough was enough, he took matters into his own hands, and this was one squeaky wheel that got some serious grease in the form of a free Nexus 4 of his own.

SAP AG (SAP) recently announced that the SAP Claims Management application has received three XCelent awards from Celent, an international financial research and consulting firm. Celent has highlighted SAP as the winner of the XCelent Functionality Award, the XCelent Customer Award and the XCelent Service Award, in its recent industry report: Claims System Vendors: European General Insurance 2012.

SAVO, a company that deals in sales enablement, recently announced that it has been named as a finalist for the Tabby Awards. The company has been recognized for its Sales Mobile PRO application, which has been named among 27 finalists out of nearly 100 submissions.

Administrators have announced that at the Comet's call center in Clevedon, a further 56 jobs are to be axed. To try and save the struggling firm, administrators were called in last week however, at the call center, 42 staff have already been terminated. Earlier this week, administrators from accountancy firm Deloitte announced that across the firm, including the jobs in North Somerset, another 735 jobs are to be axed.

A Latin American telecom provider, one of the largest telephone companies in the region, has selected Jacada to provide integration and automation of its sales process.

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