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ISM Completes Its Lineup of CRM Software Options with Microsoft Dynamics CRM

By Nathesh
TMCnet Contributor

Information Systems Management (News - Alert) (ISM), a national provider of ERP and CRM business software, lineup of CRM software options now includes Microsoft Dynamics CRM, which further enhances its aim to service customers’ entire business from front to back office.

Microsoft (News - Alert) Dynamics CRM was developed from the belief that customer relationships define a business’ success, and it is capable of helping one reduce costs and increase profitability by organizing and automating business processes that nurture customer satisfaction and loyalty.

Robert Fierros, vice president of sales and marketing at ISM, remarked, “Microsoft name recognition played a role in their decision to add the popular CRM software application. Plus, the option of implementing Dynamics CRM on-premise or in the cloud adds to the value proposition for their clients. Giving customers and prospects another CRM option – especially when it’s a market leader – was the right thing to do. It strengthens our position as a trusted advisor and supports our goal of delivering technology solutions that service our clients' entire business – from sales and marketing in the front office to accounting and operations in the back office”.

With Microsoft Dynamics CRM, companies can spark their sales team’s cross-sell and upsell efforts to run smarter and get what they need to extend customer expectation via intuitive insights and tools. CRM reportedly delivers a holistic view of each customer that enables client-facing employees to make expedited and educated decisions about strategic efforts in the sales, marketing, and customer service fields.

Fierros added, “ISM is traditionally recognized for our expertise with accounting and ERP applications, but we want people to know that we've always been more than that. Positioning ourselves as a complete, end-to-end technology solutions provider is essential for us. Adding Microsoft Dynamics CRM is like shouting out loud to the world that ISM has the right technologies, IT services, and expertise to meet the needs of your entire organization – front to back”.