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Qdoba Mexican Grill, zpizza Select Exit41 as Call Center Partner

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Qdoba Mexican Grill, zpizza Select Exit41 as Call Center Partner

February 06, 2009
By Anshu Shrivastava
TMCnet Contributor
Exit41 has announced the addition of two restaurant concepts, Qdoba Mexican Grill and zpizza, to its newly expanded Call Center in Andover, Massachusetts.

Colorado-based Qdoba Mexican Grill is a fast, casual, Mexican concept and a subsidiary of Jack in the Box, while zpizza is a Southern California-based gourmet pizza restaurant.
Currently, more than 150 corporate and franchised locations of Qdoba Mexican Grill are using Exit41's call center services.
“Catering is a core growth strategy for Qdoba, and we're excited about the potential advantages that utilizing Exit41 will bring to our system,” said Karen Guido, vice president of marketing at Qdoba Mexican Grill.
With this centralized model, Guido said, the company is seeing higher check sizes and is able to simplify restaurant operations so that employees can focus on food and service for the in-restaurant guests.
For zpizza, Exit41 is taking their customers’ orders during peak hours. The 25 restaurants of zpizza are leveraging Exit41's call center services and the company said it plans for a full rollout of 82 stores by mid-year.
“Simply put, this is a much more effective and efficient way to run our business,” said Chris Bright, president at zpizza, adding that within days of having Exit41 take orders for the restaurants, the value was evident.
Exit41is a provider of online ordering and call center software and services for the restaurant industry. The employees working at its call center are professional agents, and according to the company, each agent receives 30 hours of training.
In addition to taking a customer's complete order, agents also provide order consultation, take inbound orders and leverage a central customer database to make proactive outbound calls as well as drive sales for the restaurant.
Joseph Gagnon, CEO at Exit41, said that many companies select Exit41 because they are challenged with effectively serving both customers on the phone and customers inside the restaurant.
He said that the role of the company is to ensure that all orders are captured, while at the same time consistently providing a “superior level” of service and maximizing the dollar amount for each order.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Stefania Viscusi
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