February 22, 2012
Veeva CRM Now Features New Sample and Promotional Item Ordering Capability
By Jayashree Adkoli
Many life science companies have built custom ordering portals that are difficult-to-use and difficult-to- maintain, as there were no good alternatives available. Building such ordering portals is not only costly but is inefficient too for both sales representatives and for IT staff.
Now life science companies seeking to improve their marketing return on investment (ROI) and drive down IT costs can start leveraging Veeva Systems’ enhanced Veeva Customer Relationship Management (CRM) solution, as the company has now added/ integrated new sample and promotional item ordering capability in to the CRM system.
As a provider of cloud-based business solutions for the global life sciences industry, Veeva Systems has continued to push the envelope leveraging the power of cloud technology by enhancing Veeva CRM with the sample and promotional item ordering capability, quoted a press release.
According to the release, Veeva CRM’s built-in ordering functionality eliminates the challenges that occur while using a custom-built ordering portal.
“Samples and promotional items are costly for pharmaceutical organizations so it’s naturally prudent for companies to want to closely monitor their distribution,” said Brian Longo, senior director of product management, Veeva, in a statement.
The Veeva CRM is an advanced cloud-based CRM system designed for the life sciences industry. It facilitates companies to make the shift from slow and inflexible to agile. Available both online or offline, it is capable of meeting unique needs with a single system administration tool.
With prebuilt functionality for primary and specialty care sales representatives, medical science liaisons and managed markets users, the Veeva CRM is a life sciences CRM system with integrated online and offline order management. It provides streamlined cloud-based data mart houses Rx, sales and call activity data, as it is built on an inherently flexible, multi-tenant cloud-based platform.
Longo added, “Veeva CRM’s cloud architecture gives customers the maximum flexibility to allocate samples and promotional materials any way that makes economic and strategic sense while also making it easy and inexpensive to administer just one integrated system.”
The latest capability integrated into the Veeva CRM – the sample and promotional item ordering capability -- replaces various custom order systems to save life sciences companies hundreds of thousands of dollars in application development, integration and maintenance costs while also helping to control sample and promotional item allocation, quoted the release.
In addition, the new capability facilitates sales representatives to easily reproduce their samples and promotional materials with the same system they already use to manage their customer relationships.
With the help of the new capability on Veeva CRM, life sciences companies can establish the optimal allocation of samples and promotional items in a variety of ways – all through simple point-and-click administration. In addition, customers can set limits on quantities by product or user, from top-down allocation to allocation by groups of users. This helps in optimizing the marketing return on the billions of dollars invested each year on samples and promotional materials.
Last year in November, TMCnet had reported that Human Genome Sciences or HGS had selected cloud-based Veeva CRM system for all specialty care sales reps and medical science liaisons in Germany, Spain and France.
Edited by Rich Steeves