April 12, 2012
Vindicia CashBox Enhanced with Advanced Use Billing Support
By Calvin Azuri
Vindicia CashBox, an on-demand marketing, CRM and billing platform for the Digital Economy, has been enhanced with advanced usage billing (or pay-per-use) support. Powering today's top digital businesses, Vindicia is a premier provider of marketing and selling automation for all major Digital customers.
The enhanced CashBox, available for immediate use, will let customers easily introduce additional business models based on a number of different of usage-based pricing options, some of which include license-based pricing and variable usage pricing, as well as highest-tier usage and flat-fee pricing.
The combination of additional usage-based billing options and underlying rating capabilities has served to further the already extensive CashBox suite of business model support capabilities. CashBox can provide support for subscriptions, microtransactions, virtual currencies and hybrids.
This has effectively extended the platform’s business benefits, and makes it easy for customers to optimize customer acquisition and retention.
The expansion of the SaaS market and subsequent increase in its worldwide adoption is expected to continue in the coming years. In a Garter report, it has been estimated that SaaS (News - Alert)-related expenditure will grow from $14.5 billion in the current year to $21 billion by 2015.
"Customers pay for convenience and flexible billing options are a necessary competitive differentiator and key revenue driver for any digital business,” said Gene Hoffman (News - Alert), Chairman and CEO, Vindicia. “Our goal is to support the broadest set of business models and focus on maximizing customer lifetime value and revenue on behalf of our clients. We simplify the billing process so that our customers can focus on what they do best, whether that's developing a SaaS service or delivering a rich media entertainment offering."
Edited by Braden Becker