May 24, 2012
Rovi Releases Statistics on Consumer Engagement with Interactive Programming Guides
By Sujata Garud
Rovi Corporation, a company specializing in offering solutions that enable consumers to intuitively connect to new entertainment from many sources and locations, has found that 94 percent of homes now visit the TV listings grid on a weekly basis. These results were a part of latest statistics, released by Rovi, on consumer engagement with Interactive Programming Guides (IPG).
The report also highlighted that, on average, Guide users visit the TV listings grid 15 times in a day and interact with it for a combined total of 16 minutes. The statistics also made clear that one-third of all TV viewing time is a result of choices made from the guide. The company tracked these activities through a sample of the millions of devices running Rovi IPG products and technologies.
Rovi Corporation, with the use of Rovi Advertising Network, is helping Networks and Programmers deliver campaigns within IPGs that are successfully reaching viewers when they are most receptive. The Rovi Advertising Network provides highly scalable, measurable, and interactive TV advertising options that are tightly integrated into consumers' entertainment search and discovery experience. It offers services to the advertisers, agencies and brand marketers. Rovi Advertising Network is used by leading brands including BT (News - Alert), Carnival, Channel 4, Ladbrokes, Red Bull TV, and Twentieth Century Fox.
In a press release, Jeff Siegel, senior vice president, Worldwide Advertising, Rovi Corporation, said, “The latest usage figures underline the importance of the Guide in helping consumers search and discover great TV entertainment. Through the Rovi Advertising Network, we've been able to allow Networks to tap into this uncluttered environment, stand out from the broad range of content choices now available to consumers, and engage a receptive audience while they are in decision-making mode. With the recent advances we've made to the Ad Network we can provide the scale, measurement, and engagement that entertainment Programmers, as well as conventional brands, need to deliver targeted, highly customized TV campaigns with far greater accountability."
Rovi Corporation was recently in news when it announced to exhibit its latest lineup of solutions -including TotalGuide, DivX Plus Streaming and the Rovi Advertising Network, at the Cable Show happening this week.
Edited by Brooke Neuman