May 29, 2012
IDA's New Marketing Control Panel Offers Dentists Greater Control Over Their Websites
By Calvin Azuri
Internet Dental Alliance, Inc. (IDA (News - Alert)) recently announced the introduction of new dental marketing Websites, designed with easy-to-use online Control Panels.
Through IDA's new online tool, dentists can easily create a virtual "Post Office” for the various domains for their Websites. Dentists will also be able to set up individual "Mailboxes" for each staff member.
Most lead generation campaigns today are dependent on an e-mail system. Lead conversion success is based on faster capturing of and responding to incoming e-mail requests. An easy-to-create and manage e-mail system can effectively drive a Dentist’s practice.
Having a team member handle the processing of incoming appointment requests can ensure that leads don't go wasted. IDA's e-mail hosting can accomplish all of the above.
“IDA's Control Panel lets doctors maximize their lead generation effectiveness by managing their websites, lead tracking and e-mail accounts from one central location,” said Jim Du Molin, former dental marketing consultant and founder of Internet Dental Alliance, Inc. “Dentists don't have to waste time learning complicated software to manage their e-mail or their online lead generation campaigns.”
Dentists can use their online Control Panel to include an unlimited number of e-mail addresses, either for a single domain or for all the domains in the event they run multiple dental websites for the purpose of marketing their practice. If there is a change in a dental team member, the relevant e-mail addresses can be easily edited or deleted.
Individual team members can each run their own online mailbox and access their e-mail addresses from several other domains. Doctors who serve across multiple locations or use more than one domain to market their practice will find this feature especially useful.
Doctors already with an e-mail provider are not required to host their e-mail with IDA. To enhance user convenience, IDA provides the “External Hosting” area which allows the doctor to key in the necessary settings that allow him/her to check e-mail online via the “Post Office” area within the Control Panel.
Edited by Braden Becker