July 19, 2012
SIGMA Marketing Introduces Customer Intelligence Hub Marketing Database and Insights Solution
By Sujata Garud
Looking at the great inflow of customer information coming from more directions than ever before, marketers should be able to act on the most up-to-date information with an integrated system that helps them optimize marketing campaigns across channels. In order to address this growing need from marketers, SIGMA Marketing Group has launched its Customer Intelligence Hub, a more flexible and robust customer database and insights solution. SIGMA Marketing, the customer intelligence-driven, direct and digital marketing services firm, assists clients like Citizen Bank, Xerox, Nationwide, and AAA engage with their customers through Analytics + Strategy + Technology.
Both business-to-business and business-to-consumer marketers can benefit from the Customer Intelligence Hub. The solution incorporates online and offline data into a streamlined Database and Business Intelligence (BI) solution. By using the Customer Intelligence Hub, hosted in the cloud with Web access for marketing users, marketers are able to drill into their customer and market data and get the insights they want, whenever they want them.
In a press release, Martha Bush, senior vice president of strategy & solutions at SIGMA Marketing Group, said, “We’ve leveraged 25 years of data hygiene and integration experience to make it faster to implement, easier to use and with a lower cost to maintain than anything we’ve ever had before. The Customer Intelligence Hub opens up valuable new options for businesses looking to maximize their marketing investments as they leverage customer intelligence to successfully engage with customers.”
SIGMA Marketing’s CI Hub is designed to combine with many of the popular marketing automation tools such as e-mail and campaign management engines. Customer Intelligence Hub is equipped with a Marketing Insights dashboard that shows real-time changes in marketing metrics and KPIs and the health of the customer base. The CI Hub is easy-to-use graphical analysis of markets, customers, channels and campaigns. The solution offers complete flexibility for the data sources and formats that can be brought into the Hub.
SIGMA Marketing was recently in news when the company introduced a suite of services to help financial services institutions build stronger, more profitable relationships with their customers and prospects.
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Edited by Rachel Ramsey