August 11, 2012
TMCnet Call Center Software Week in Review
By Jacqueline Lee
Welcome to the completion of the first full week of August in the Call Center Software Community. New products, new partnerships and new causes for celebration permeated the sphere over the last five days. Let’s review what happened.
CSI Leasing released SalesDesktop, an application that functions as a Salesforce.com (News - Alert) to Outlook plug-in. To promote user adoption of CRM tools, SalesDesktop brings CRM data into the Outlook environment so that users can work with information offline and sync the changes later without having to log into Salesforce.com.
In other news, Cegidim launched its data management solution, Nucleus360, for life sciences companies. Organizations can obtain the solution through either a licensed or SaaS (News - Alert) model. Also, Systemation released Ask My PM Coach, a cloud-based on-the-job aid that helps project management professionals to recall critical information whenever they need it.
Luminar, a company dedicated to big data and analytics, received kudos for some unique innovation this week. The company announced its solutions specifically designed to help companies target Latino consumers living in the United States. Business organizations can utilize functions like the Luminar Insights app to access proprietary persona models and analytics that will help them to better serve Latino and Latina customers.
In partnership news, SalesClic integrated with Highrise software, combining its B2B sales forecasting for SMBs with Highrise’s CRM app that tracks correspondence between sales staff and customers. Also, ReactorNet combined with Market Dojo to develop a single eSourcing platform as a precursor to an end-to-end eProcurement solution.
Another partnership formed when Brightpoint deployed JDA Software Group (News - Alert) solutions to enhance planning and forecasting within their supply chain. Additionally, CoreMatrix teamed up with Nu:Pitch to create managed solutions for sales professionals that would deliver CRM information in real time, maintain compliance and monitor brand messaging.
TMCnet guest columnist Kevin Burkhart, the VP of Eagle Creek Software Services, discussed the importance of integrating CRM solutions with internal systems whether the CRM solution was an on-premise or SaaS arrangement. Burkhart cited a Gartner study which found that CIOs had named CRM among their Top 10 technology priorities for 2012. Gartner also gained popularity over at Oracle (News - Alert) this week when the research group named Oracle to their Leadership Quadrant for Sales Force Automation.
And with that news, we wrap up our Call Center Software Week in Review. Check back daily for the latest news from the community.
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