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Lumata Buys ACT750

By Nathesh
TMCnet Contributor

With the acquisition of ACT750, Lumata is now officially the only technology and services company that enables telecom operators to carry out large-scale loyalty programs and one-to-one marketing campaigns over a single platform.

Lumata explained that its Predictive Analytics engine is designed to work with large datasets and is integrated with the overall campaign management Web-based interface to allow marketers to not only predict customer behavior, but immediately link it to a marketing campaign. The engine features a self-learning technique enhancing itself over time to offer better results.    

Lumata also helps operators by providing the products to rapidly create, deploy and evaluate marketing campaigns throughout the customer lifecycle. Its offering reportedly profiles each unique subscriber to identify their stage in the customer lifecycle in real-time which in turn ensures the marketing costs are optimized by allocating the budget to the true subscribers that need it.

Now using the best-in-class technology from ACT750, Lumata hopes to improve its real-time customer lifecycle management and predictive analytics capabilities so that telecom operators are able to minimize churn and maximize revenues. Lumata will also have access to a broadest portfolio of customer retention and loyalty solutions for telecom operators.

“We are very excited to be joining forces with Lumata a global player with an excellent reputation and a top draw client portfolio. We are now better placed to serve our existing customers and to take advantage of Lumata’s international reach to distribute our products to telecom operators worldwide,” stated Alain Lefebvre, CEO at ACT750.

Lumata added that as operators drive customers’ loyalty, they increasingly demand new products and innovative solutions from their partners. Adding ACT750 to Lumata’s portfolio supports this trend and underlines its commitment to the on-going investments required to extend its market leadership.

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Edited by Rich Steeves

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